Surprise, Surprise: Company Handling Gavin Newsom's Diaper Boondoggle Has Link to First Partner Jennifer

On Friday, California Governor Gavin Newsom preened and glowed as he announced his latest "affordability" initiative: through a partnership with the non-profit Baby2Baby, California hospitals will supply free diapers to parents of newborns.

HUGE NEWS: California just became the FIRST state in America to provide FREE DIAPERS to all new parents.

Launching this summer.

Since I became Governor, we have made preschool FREE, school meals FREE, and expanded paid family leave.

Stop talking about lowering costs for… pic.twitter.com/2x919TdH24
— Gavin Newsom (@GavinNewsom) May 8, 2026

HUGE NEWS: California just became the FIRST state in America to provide FREE DIAPERS to all new parents.
Launching this summer.
Since I became Governor, we have made preschool FREE, school meals FREE, and expanded paid family leave.
Stop talking about lowering costs for families — DO IT!

The press release from the Office of the California Governor was positively ecstatic:

Ahead of Mother’s Day, Governor Gavin Newsom announced today that the state is partnering with Baby2Baby, a leading national nonprofit organization headquartered in California, to launch a first-in-the-nation program to provide free diapers to all new babies born in California. Leveraging the bulk purchasing power of the state, this new effort known as Golden State Start will distribute high-quality, mass-produced diapers directly to families through participating hospitals statewide.
As part of a broader affordability strategy – including CalRx – the Newsom administration is also exploring opportunities to lower the cost of diapers by challenging high prices from major brands.

And the glossy press conference was over the top.

WATCH:

Baby2Baby is thrilled to launch the Golden State Start program in partnership with the State of California. Every newborn in a California hospital will go home with hundreds of Baby2Baby diapers! All babies deserve to start with the basics. 💚 pic.twitter.com/iYtQqQVrfe
— Baby2Baby (@baby2baby) May 9, 2026

It is ironic that the state that rushed to codify abortion into its constitution and pushed through $90 million in "emergency funding" for California Planned Parenthood, now cares about what happens when an actual birth is allowed to occur. Newsom is thirsty to appear presidential, and to cover up his failed governance of the past eight years. He also takes every opportunity to try and one-up President Donald Trump (CalRX? Seriously?!), who is touring the nation ahead of the midterms to tout the benefits of his economic agenda.

So, Newsom is pretending that he actually cares about affordability in one of the most expensive and overtaxed states in the union. Now, the governor has found something else on which to waste the taxpayers' money, which he has less to play with thanks to the exodus of people who actually earn and pay taxes rather than depend on government largesse.

Media Research Center (MRC) Video's Managing Editor, Brittany Hughes, broke down exactly how much of a waste this program will be.

This sounds cool. But wait.

400 diapers will last a family with a newborn approximately five weeks.

The program will cost the state approx. $12.4 million this year alone.

That money will be funneled through a company called Baby2Baby, which will then provide their branded… https://t.co/d7Bx2zLMsx
— Brittany Hughes (@RealBrittHughes) May 8, 2026

This sounds cool. But wait.
400 diapers will last a family with a newborn approximately five weeks.
The program will cost the state approx. $12.4 million this year alone.
That money will be funneled through a company called Baby2Baby, which will then provide their branded diapers to 400 participating in hospitals (California has over 500 hospitals in total.)
Meaning that instead of lowering taxes and letting families keep their own money to buy essentials like diapers, California takes their money, pumps it through a “nonprofit” that has overhead and whose CEO made $240,000 in 2024, to provide a “free” service available only in certain locations, and that you could have bought yourself for much cheaper.

Where have we seen this before? Oh, yes, with the California Cannabis Tax Fund shell game which CalDOGE exposed. As RedState reported:

The cannabis tax proceeds are supposed to be distributed through the California Department of Health Care Services (DHCS). However, DHCS has disconnected itself from this process, instead contracting with The Center at Sierra Health Foundation, a 501(c)3 organization, which acts as the "de facto bank for the state's equity, prevention and youth funding."
After The Center at Sierra Health Foundation takes as much as 20 percent off the top for "administrative fees," it uses an application process to sub-grant the remaining funds to community-based organizations.

Of course, those purported community organizations which received grants were merely fronts for Democrat and progressive causes. Newsom loves to do this, and it appears Baby2Baby is uniquely positioned to handle this latest boondoggle.

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But it goes deeper. Peering under the hood of this partnership with Baby2Baby is revealing, to say the least. Norah Weinstein, the co-CEO of Baby2Baby, just happens to be on the board of The California Partners Project, one of First Partner Jennifer Siebel Newsom's ~~non profits~~ money-laundering schemes.

It's the grift that keeps on giving.

Gavin Newsom just announced a shiny new taxpayer funded program giving free diapers to newborns leaving California hospitals and his administration is partnering with Baby2Baby with almost $20 MILLION in state funds to manufacture them.

I’m sure it’s a total coincidence that… pic.twitter.com/EBdnvpyjwN
— Kevin Dalton (@TheKevinDalton) May 8, 2026

Gavin Newsom just announced a shiny new taxpayer funded program giving free diapers to newborns leaving California hospitals and his administration is partnering with Baby2Baby with almost $20 MILLION in state funds to manufacture them.
I’m sure it’s a total coincidence that one of Baby2Baby’s Co-CEOs, Norah Weinstein, sits on the board of Gavin Newsom’s wife’s California Partners Project.
There is nothing that Gavin Newsom can’t grift.

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Yet another conflict of interest that gets bypassed because hey, it's Gavin and Jen. Peter B also does the math on this scheme, which he rightly deems as "peak government stupidity."

Ok… most of you know I was in the organic baby formula business, but what you don’t know is I dabbled in diapers as well.

I also know this baby2baby “non profit” and have had past interactions with them.. I’ll leave that out for now..

Let’s dive into this absolute grifting… https://t.co/0ud0P9KtMi
— Peter B (@realpeteyb123) May 9, 2026

Ok… most of you know I was in the organic baby formula business, but what you don’t know is I dabbled in diapers as well.
I also know this baby2baby “non profit” and have had past interactions with them.. I’ll leave that out for now..
Let’s dive into this absolute grifting nonsense. Prepare to be shocked.
California is about to spend $20 million of taxpayer money to give 100,000 newborns 400 diapers each through Baby2Baby.
Do the math with me:
100,000 babies × 400 diapers = 40 million diapers
$20,000,000 ÷ 40,000,000 = $0.50 per diaper!!!!!
Now walk into any Costco in California and you can buy the same quality diapers for .12 to .15 cents each!
That’s $48 to $60 for 400 diapers.
So the state is paying 8–10x more per diaper than a regular family buying in bulk.
They could’ve just handed every low-income new mom $100 cash and told her to go to Costco. She’d get more diapers, better ones if she wanted, and still have money left for formula, wipes, or whatever the hell she actually needs.
But nah… that wouldn’t let Gavin and his connected “nonprofit” girls running the show there cut ribbons, take photos, do galas and be friends with celebrities and brag about the “first-in-the-nation” program while skimming their cut for “administration” and “partnerships.”
This is peak government stupidity!!!
Spend way more money to feel good and look good, instead of just trusting parents with their own damn money.
We’re not helping babies. We’re funding another bloated nonprofit-government grift.
Math doesn’t lie. The diaper math is brutal.
What a scam and a joke!!!!!