Am I going to be proven right about two topics in two days? Let no one ever suggest that I can't improve. 

According to a new report, the White House push to make "Bidenomics" a thing is backfiring, and Democrats are starting to freak out about the implications. 

President Joe Biden placed a big bet that he could sell an improving economy under the banner of “Bidenomics.”

Three months later, some allied Democrats fear he’s made a serious misstep.

Several top Biden allies have privately raised concerns about the phrase to the White House, according to two people familiar with the backchanneling.

And Rep. Steven Horsford, who chairs the Congressional Black Caucus, said in an interview this week that he’s warned the White House that the Bidenomics brand is built on shaky ground. He believes it advances a message that wrongly centers the conversation on the president and his electoral ambitions rather than the voters who stand to gain from the administration’s economic accomplishments.

Back in July, when the White House first rolled out the new term, it was already obvious how stupid of a strategy it was. Here's what I wrote at the time.

How bad are things going within the current administration? Things are so bad that they’ve settled on “Bidenomics” as being a good messaging strategy. Apparently, the president and his handlers believe that putting his name on the current economic malaise is actually a net positive compared to the alternative.

I mean come on, who thought this was a good idea? 

"Bidenomics"...lol

Some staffer actually thought, "Hey, let's just name all these price increases and high-interest rates after the president." Brilliant job.

— Bonchie (@bonchieredstate) September 5, 2023

For the life of me, I don't understand what the plan was here. I've heard of politicians leaning into their weaknesses in an attempt to disarm them, but slapping Biden's name on astronomically high living costs and interest rates that have made homeownership a pipedream was just idiotic. In fact, it's so idiotic that it may have come from the president himself. 

Whoever came up with it needs to be fired. The current economy is a dumpster fire, and no amount of fluffing the unemployment rate will change. As I've said many times in the past, you can lie to people about a lot of things, but you can't lie to them about what's in their wallet. People see how expensive groceries are, how much gas costs, and how high their rent has gotten. They care about that much more than whether people they don't even know are getting jobs at fast food joints at a higher rate. 

The damage is already done here, though. "Bidenomics" can't be put back in the bottle. It'd be like Trump trying to drop the MAGA moniker, something he briefly entertained in 2020 with "Keep America Great." Once something is settled into the American consciousness, it is not extracted easily, and if that something is objectively negative like "Bidenomics," well then, the politician in question is just up a creek. 

You can chalk this up as another mistake by the "adults" in the room. Biden owns the inflation he largely caused. He owns the high-interest rates. He owns the stagnant stock market. "Bidenomcis" indeed.