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  1. Nike Is the Latest to Discover That Wokeness Doesn't Pay, As Net Sales, Revenue Nosedive https://redstate.com/beckynoble/2026/10/02/nike-is-the-lates…being-woke-doesnt-pay-as-sales-and-revenue-nosedive-n2207677
    You might think that years from now, in college Econ 101 classes, the story of Bud Light will be taught as a cautionary tale for corporations …  The latest entity that appeared not to have learned the lesson of Bud Light? …  Nike's problems began long before anyone watched transgender influencer Dylan Mulvaney crack open a cold frosty Bud Light.…
  2. A Funny Thing Happened After USAID Was Shut Down. Kids Stopped Being Gay. https://redstate.com/kyle-becker/2026/10/09/a-funny-thing-ha…ed-after-usaid-was-shut-down-kids-stopped-being-gay-n2207923
    Combine that with a media that makes being gay somehow trendy and cool, and popular brands like Bud Light and Target that catered to…
  3. Fewer Teens Now Identify as LGB, With Ninth-Grade Girls Driving the Decline https://redstate.com/beckynoble/2026/09/29/fewer-teens-now-identify-as-gay-with-girls-leading-the-way-n2207535
    Combine that with a media that makes being gay somehow trendy and cool, and popular brands like Bud Light and Target that catered to…
  4. The Best of Times, the Wokest of Times: Steak 'n Shake Fattens Coffers As Nike 'Sacrifices' It All https://redstate.com/ben-sellers/2026/09/09/the-best-of-time…k-n-shake-fattens-coffers-as-nike-sacrifices-it-all-n2206668
    by Nike making a simple miscalculation in the interest of broadening its customer base — the fatal flaw that would go on to befall Bud … Light and others in the fog of “Woke 1.”Nike was the trailblazer, the intended prototype for a new type of marketing that leftists…
  5. Some Major Corporations Think They Are Sneaking DEI Under the Rug — Watchdog Group Says Think Again https://redstate.com/beckynoble/2026/08/31/major-corporation…g-dei-under-the-rug-watchdog-group-says-think-again-n2206306
    You would think many of these corporations would have learned the lesson of Bud Light, but it doesn't appear so.…
  6. He Is Not OK: MAGA Unlikely to Forgive Jelly Roll — but Politics Isn’t the Issue https://redstate.com/ben-sellers/2026/08/30/he-is-not-ok-mag…y-to-forgive-jelly-roll-but-politics-isnt-the-issue-n2206257
    push plus-size Victoria’s Secret models.It isn’t that his music is disagreeable, per se, but more like it is the aural equivalent of Bud … Light — something that leaves you feeling bloated without the buzz.…
  7. Media Flips Out Over One Trump WHCD Joke - but Their Reaction Shows Their Hypocrisy https://redstate.com/nick-arama/2026/07/26/media-kaitlan-collins-whcd-comment-n2204785
    I thought she had really made it big with a major new sponsorship, but then I informed her that it wasn't her on the Bud Light can, … Light can, it was Dylan Mulvaney.”But the left and the liberal media freaked out. …  He posted a meme on Truth Social on Sunday that further took off on the comparison and referenced Mulvaney's Bud Light ad miscue…
  8. Best Job I Ever Had: Three Years at RedState https://redstate.com/wardclark/2026/06/15/best-job-i-ever-had-three-years-at-redstate-n2203360
    The Bud Light Fiasco - Why Companies Go 'Woke'Life has a way of handing us things we didn't expect, but as my Old Man was fond of pointing…
  9. Viral Social Media Post Asks: What Video Defines 'Peak Woke?' The Internet Reopens the Vault of Cringe https://redstate.com/bobhoge/2026/05/27/viral-social-media-p…peak-woke-the-internet-reopens-the-vault-of-cringe-n2202737
    The list goes on.I’ll leave you with perhaps the most colossal corporate faceplant of the decade: the Bud Light debacle. … If you’re a regular RedState reader, you know all about it, and no introduction is necessary:Today marks 1 year since Bud Light made…
  10. Islam Is the New Transgenderism https://redstate.com/brandon_morse/2026/05/28/islam-is-the-new-transgenderism-n2202802
    When Bud Light released a can that featured transgender influencer and activist Dylan Mulvaney, Americans went nuclear.…
  11. The Attributes That Make Something 'Woke' https://redstate.com/brandon_morse/2026/05/12/the-attributes-that-make-something-woke-n2202251
    Think the Bud Light debacle, and "reimagining" trends in Hollywood. Rewriting HistoryThis, too, can take many forms.…
  12. Red, White, and Blue: Air Force One to Get First New Paint Design Since Kennedy Era https://redstate.com/bobhoge/2026/02/18/red-white-and-blue-a…one-to-get-first-new-paint-design-since-kennedy-era-n2199298
    Kennedy administration — the light blue and white paint design on Air Force One and other jets that fly around top officials. … travel.One C-32 has already been painted, and the Air Force says it’s expected to be delivered in the next few months.MORE: Is Bud…
  13. Is Bud Back? Patriotic Super Bowl Ad Is a Smash Hit With Fans https://redstate.com/bobhoge/2026/02/09/is-bud-back-patriotic-super-bowl-ad-is-a-smash-hit-with-fans-n2198983
    We wrote extensively about how Bud Light shot itself in the foot in April 2023 by recruiting transgender personality Dylan Mulvaney … Bud Light lost its number one beer title to Modelo, and sales have still not climbed back to where they were before the fiasco.But … Light Takes Biggest Plunge Yet, Tries Desperate New Move to Stem the TideThe Bud Light Fiasco - Why Companies Go 'Woke'With all the…
  14. How Modern Marketing Slays All the Wrong Giants https://redstate.com/brandon_morse/2026/01/28/how-modern-marketing-slays-all-the-wrong-giants-n2198612
    Disney, Bud Light, the NFL, but there was one brand, in particular, that was beyond odd to watch adopt the woke marketing strategy.…
  15. From Androgynous Ads to Engine Revival: Jaguar's Sort of Rebrand Retreat https://redstate.com/wardclark/2026/01/27/from-androgynous-ads-to-engine-revival-jlrs-rebrand-retreat-n2198566
    groat, or whatever the Brits use for the smallest measure of currency on it.Jaguar, of course, isn't alone in this; products from Bud … Light to Cracker Barrel have been infected with the woke virus, and at least some of them have recovered.…
  16. The Western World Has Had Enough https://redstate.com/brandon_morse/2026/01/23/the-western-world-has-had-enough-n2198452
    which had an inordinate amount of influence and power in our civilzation seemed to go from a throne to a gutter in the span of one Bud … Light ad. …  Therefore, the Americas will be the beacon of light that will once again illuminate the entire West, thereby repaying the civilizational…
  17. Report: Border Patrol Chief Allegedly Denied Service by MN Gas Station: 'Don't Come Back, Neither' https://redstate.com/jenniferoo/2026/01/21/mn-speedway-cashi…r-denies-service-to-border-patrol-chief-greg-bovino-n2198384
    So, expect this Speedway backlash to grow, and we'll watch closely to see if it reaches Bud Light/Cracker Barrel proportions. …  So, @Speedway wants the Bud Light treatment, eh?…
  18. Dylan Mulvaney Set to Make Broadway Debut in Women's History Musical https://redstate.com/rusty-weiss/2026/01/17/oh-boydylan-mulv…debut-as-anne-boleyn-in-womens-history-musical-six-n2198236
    Dylan Mulvaney, a "transgender influencer" most famous for sparking the massive 2023 Bud Light boycott that tanked sales and alienated … Bud Light sales dropped by 25-30% in peak months for a significant period after the controversial videos were released. … The Bud Light Dylan Mulvaney disaster will be forever looked at historically as a reference point for failed brand marketing," RedState's…
  19. Wrecking Crane Comes for the Minneapolis Hampton Inn Sign As Hilton Hotels Does the Right Thing https://redstate.com/bobhoge/2026/01/08/wrecking-cranes-come…pton-inn-sign-as-hilton-hotels-does-the-right-thing-n2197921
    Since we regularly slam corporations that go wrong and buy into the destructive progressive mythology — see Target, Bud Light, and…
  20. Hilton Axes Hotel From Their Systems After Video Shows Them Continuing to Ban DHS and ICE Agents https://redstate.com/rusty-weiss/2026/01/06/hilton-axes-hote…deo-shows-them-continuing-to-ban-dhs-and-ice-agents-n2197811
    Clicking the same link for other hotels opens a new booking window.It appears Hilton is trying to stave off the Bud Light treatment…
  21. Washington Commanders Fans Sink to New Low With Shameful Booing of Troops on Veterans Day Weekend https://redstate.com/terichristoph/2025/11/10/the-appalling-behavior-of-washington-commanders-fans-n2196050
    What actually happened was a bunch of Democrats, likely drunk on Bud Light and high on the fact that they're liberals living in the…
  22. Dipsology: Beyond the Basics - There Is a New #1 Beer, but It Is a Shallow Victory https://redstate.com/bradslager/2025/10/28/dipsology-beyond…s-there-is-a-new-1-beer-but-it-is-a-shallow-victory-n2195582
    As the sales of Bud Light dissipated faster than the foam in a soap-tainted pint, a surprising champion emerged. … Ultra was lighter in body and character than Bud Light, while carrying the name of the once-premium label. … Though it would appeal to this new class of drinkers, the Bud Light name feels like it is still tainted.But the trend towards less-than-light…
  23. Is Woke Corporatism on the Way Out? https://redstate.com/jeffc/2024/08/22/is-woke-corporatism-on-the-way-out-n2178411
    The impact of the Bud Light controversy is still being felt as more major corporations move away from embracing woke corporatism.…
  24. The Backlash Continues: Tech Company Pulls Ads From Olympics As Boycott Movement Grows https://redstate.com/bobhoge/2024/07/27/the-backlash-continu…y-pulls-ads-from-olympics-as-boycott-movement-grows-n2177453
    place will keep attempting to shove it down our throats.However, I've been wrong before—and I'm glad of it—because I thought the Bud … Light/Dylan Mulvaney fiasco would quickly fade from the headlines, yet the company lost billions as its betrayed customers let their…
  25. Coors Announces It's Ditching Everything DEI and Woke After Threatened With Exposure https://redstate.com/brandon_morse/2024/09/03/coors-announce…rything-dei-and-woke-after-threatened-with-exposure-n2178875
     Nobody wants to become the next Bud Light.…