The cancellation of Jimmy Kimmel by ABC television and its parent company Disney Entertainment Television should’ve been met with a shrug. Not only is Kimmel a talentless hack who was losing money hand over fist, but calling him a comedian should have launched a Federal Trade Commission investigation for false claims. Even though the left claims he was fired because President Trump’s Federal Communications Commission Chairman Brendan Carr complained about his grotesque commentary on the death of Charlie Kirk, the numbers and the story coming out of ABC and Disney headquarters are different.
First, the numbers. Yes, they are bad, and they were getting worse. What is significant is that advertisers, that would be the people who keep the show on the air, pay for what is called "the Demographic." That is, viewers in the 18-49 year-old range because they are perceived as being the age range with the greatest amount of disposable income.
Stop pretending like Kimmel didn't have bad ratings. https://t.co/z7T9zY1JHk pic.twitter.com/Nna64V074k
— Tim Cameron (@TimCameron) September 18, 2025
What do the numbers mean in eyeballs on Kimmel's clown show?
Neilson ratings show “Jimmy Kimmel Live” has lost almost 75% of the viewers age 18-49 demographic over the last 10 years. Trump didn’t fire Kimmel, ABC did. They were losing ratings and in so, losing sponsors who would payroll the show. When a huge portion of the stations refused… pic.twitter.com/CRIxe5P1R0
— Thomas Richardson (@TJR_MtBiker791) September 19, 2025
129,000 viewers for Kimmel in the 18 - 49 year old bracket. Pathetic. Disney found a way to get him off the air. He was ruining the brand. pic.twitter.com/rzk6SL9e9G
— Decentralize D.C.! (@Albert__Priada) September 19, 2025
The most accurate thing to say about the situation is that ABC and Disney used Kimmel's commentary on Kirk's death and FCC criticism as an excuse to unburden themselves of what has been a slow-motion trainwreck in ratings and the financial equivalent of a Kuwaiti oil well fire. If Colbert was losing $40 million per year (see The Numbers Don't Lie: CBS's Colbert Cancellation Is All About Economics), Kimmel was losing multiples of that. Plus, he was in no mood to issue an apology or walk back his comments; New Report: Kimmel Was About to Make Things Even Worse Before Suspension.
So what is their solution? Demand a boycott of Disney and ABC.
I am canceling Disney stream today.
— Neera Tanden🌻 (@neeratanden) September 18, 2025
Every major talent that works for ABC and Disney should refuse to show up for work until Jimmy Kimmel is reinstated.
— Wajahat Ali (@WajahatAli) September 17, 2025
Marvel movies need to shutdown. Ditto the sitcoms.
Collective boycott.
Corporations love money more than anything, & this will really harm them and force them…
Would suggest we all consider this. Cancel Disney and ABC until they reverse this https://t.co/dX9KiCV9ZE
— Adam Kinzinger (Slava Ukraini) 🇺🇸🇺🇦 (@AdamKinzinger) September 18, 2025
I don't know how to break it to them, but most of us would happily see them join many of us in boycotting culturally corrosive media companies.
Disney, and all its subsidiaries, is struggling as families with children leave it in droves because of the sexualized and perversion-oriented "entertainment" it turns out and the heavy-handed leftist messaging that accompanies everything the company does.
RELATED:
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Here's What Could Actually Kill Disney – RedState
For a boycott to work, you have to demonstrate to the target that it is hurting them. Dropping Kimmel was going to happen anyway because the desirable segment of his audience is laughably small. Even if all 129,000 Kimmel viewers drop Disney's streaming services, they won't care because they saved much more than that by killing a costly and unwatchable show.
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