FOX News Channel (FNC) scored a stunning market victory with Sean Hannity’s exclusive interview with President Trump on Tuesday night.
Early Nielsen Media Research numbers indicate that FNC’s Hannity crushed it’s competitors in the cable news market with an average of 4.1 million total viewers. On top of that, FNC was also rated the highest cable news network in total day and primetime viewers for Tuesday. In the coveted 25-54 demographic, Hannity delivered an average of 914,000.
In order to truly understand the magnitude of that number it is important to know that Cuomo Primetime (CNN) and The Rachel Maddow Show (MSNBC) only garnered a combined average of 915,000 in the 25-54 demo.
Certainly the Trump interview boosted Sean Hannity’s numbers, but both Tucker Carlson Tonight and The Ingraham Angle smashed their CNN and MSNBC competition as well – and once again, that’s in combined numbers for the two giant, left-leaning cable networks.
Numbers also indicate FNC had a gigantic day in the digital world as well, with a record number of page views and video plays as well as being the most engaged news brand on social media for Tuesday.
What is the lesson to be learned from all this? #Resistance does not equal ratings. If the behavior of the #Resistance media is any indication, they won’t be learning from this lesson any time soon.