A 29 percent approval rating has led Democrats to wonder: “What are we doing wrong?” I have an answer. It isn’t just policy differences like their inalterable embrace of men pretending to be women or demanding a jury trial before deportation of illegal aliens, it is the use of made-up language, a language that most Americans loathe. It is the foreign language of academia. It’s pronouns under their happy face emoji language of HR scolds. It’s nonsense terms like “undocumented workers” or “people of color.”  

Democrats demonstrated their inability to connect with middle America when the DNC elected their slate of officers. It started with this tossed salad of words:  

“Our rules specify that when we have a non-binary candidate or officer, the non-binary individual is counted as neither male nor female, and the remaining six offices must be gender balanced with the results of the previous four elections.” 

Sure, the words are simple, but the meaning? It’s nonsense. The left has expanded the alphabet soup string of letters to LGBTQIAPK+. I have no idea what the last four represent and I don’t care to know.  

The Dems are devoting millions of dollars to target...men. Apparently, the party of pronouns has suddenly realized that they aren’t connecting to men. My buddy Brad Slager brilliantly articulated this point:  

Now for full disclosure, I have not been formally trained in sociology, but I might have been able to save the Democrats that small fortune and pay me 10 percent of the $20 million in order to fix things. Cut me a $2 million check, and I would deliver my speech: "Just Stop." 

Look over what they have presented to the nation as the apex of male representations. How many times have we watched examples of Democrat men standing beside a barbeque with an absent familiarity akin to being at a Mayan altar? Tim Walz was sold as typifying the masculine ideal while displaying kick-line theatrics on stage. He supposedly represented hunting culture while being incapable of loading a skeet rifle. “Coach” was seen drawing up plays on a whiteboard that would see his squad getting stomped at a flag football game. 

In a recent interview Jake Tapper noted that the Democratic party isn’t connecting with his 15-year-old son – noting that his son plays linebacker on his high school football team. Tapper’s son isn’t an outlier. He’s likely what “middle-America” would call a “dude”. The DNC would refer to him as a cis-gendered privileged patriarchal white male.  

The Democrat governor of Kentucky Andy Beshear said:  

“I believe that, over time, and probably for well-meaning reasons, Democrats have begun to speak like professors and started using advocacy-speak that was meant to reduce stigma, but also removed the meaning and emotion behind words.”  

Beshear reflected on the use of “substance abuse disorder” as a substitute for addiction, as being top-heavy nonsense.  

“It makes Democrats or candidates using this speech sound like they’re not normal,” he said. “It sounds simple, but what the Democratic Party needs to do is be normal and sound normal.”

But they can’t. They can’t because their party is dominated by leftist scolds like NY Dem Rep. Alexandria Ocasio-Cortez OC and Vermont Sen. Bernie Sanders (I), who use “oligarch” instead of “rich people” and demand that we adopt their cultish language or be labeled bigots. I think one of the reasons middle America has warmed to a billionaire named Donald Trump is because he speaks in simple terms and plain English. It drives the elitists nuts. Elitists like Barack Obama.  

My colleague Nick Arama noted that the Dems are just not getting “it.” She wrote: 

What a way to show you understand the working class and men by hanging out in luxury and studying men like they're alien entities.  

The problem of course is because the Democrats are out of touch with the normal man and the working class. They don't understand. You can't fake authenticity. 

They can spend 20 million or 20 billion, but if you don’t understand your audience, you’ve already lost.  

The 1982 movie “The Verdict” didn’t cause or motivate me to become a lawyer, but 10 seconds of dialogue stayed with me when I started litigating. The takeaway was: speak English. Plain English.  

James Mason plays Ed Concannon, “The Prince of F***ing Darkness” - a trial lawyer who never loses. He’s prepping a surgeon for trial. The surgeon, by virtue of his negligence, has doomed a woman to a lifelong coma. The doctor is asked to explain what happened to the woman:  

Ed Concannon: Why wasn't she getting oxygen? 

Dr. Towler: Well, many reasons, really... 

Ed Concannon: Tell me one. 

Dr. Towler: She'd aspirated vomitus into her mask. 

Ed Concannon: She threw up in her mask. Now cut the bullshit, please. Just say it: She threw up in her mask. 

During one expert deposition where the deposing plaintiff attorney was also a structural engineer, he spent six hours sparring with the expert over terms and words and acting like an academic ass, never getting to the “point.” Six hours of nonsense. Questioning was finally turned over to me. I said:  

“Well, we just wasted six hours – and we never got to the point of asking you your opinion. What is your expert opinion, sir?”  

He spent a few minutes speaking in plain English in terms that a jury would understand.  

I wasn’t Ed Concannon, but I’ve always understood my audience. KISS: “Keep it Simple Stupid.” 

Of course there is the caveat that assumes Republicans won’t step on rakes but as long as Democrats continue to aspirate lexiconic vomitus into and at middle America, Democrats will continue to lose elections.

Keep it up guys, you're doing great.