File this in the Most Predictable Things Ever category—Bud Light sales have fallen and Anheuser-Busch stock slipped two percent Monday after news broke of the brewery’s partnership with transgender TikTok personality Dylan Mulvaney. Or, as RedState‘s Bonchie wrote, Transgender ‘Woman’ Dylan Mulvaney Is Now the Face of Bud Light Because These Corporations Hate You.”
That about sizes it up.
The DailyMail reports:
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are ‘spooked’ by backlash…
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
Speaking of TikTok, this (NSFW for foul language) video is trending Monday:
JUST IN: Bud light backlash continues — Thousands of cases steamrolled..
— Chuck Callesto (@ChuckCallesto) April 10, 2023
Bud Light maker Anheuser-Busch had enjoyed a winning streak at the stock market for 10 days, but that streak was stopped Monday. Could it be because many beer drinkers were outraged by the partnership with Mulvaney? The stock is still near 52-week highs, but we’ll see if it continues to drop as people switch to Coors (or maybe one of the top five beers that RedState‘s Brandon Morse recommends).
Meanwhile, a man who says he’s an Anheuser-Busch distributor appeared in a video that went viral on Twitter on Saturday:
Bud Light merchandiser says he’s never seen ‘such little sales on this product in the past few days.’
Go woke! Go broke! pic.twitter.com/YJr8MW6UUD— 🇺🇸ProudArmyBrat (@leslibless) April 8, 2023
I work for an affiliate company. I am a merchandiser, and the sole product of the company I work for is Anheuser-Busch products. So with all this canceling going on, um, there’s, I mean, I’ve never seen such little sales in this past few days on these products and it’s sad because if people don’t buy this beer, I don’t make money, and I can’t feed my family—so it’s kind of heartbreaking, I guess.
Anheuser-Busch did what they did. They don’t know their clientele, so it’s kind of heartbreaking.
Thanks, Anheuser-Busch, I may not be able to feed my family coming up here soon.
While I feel for this guy, I’m still not buying Bud Light. And while I’m not in the market for a sports bra, I wouldn’t buy one from Nike, who have decided the best way to sell women’s bras is to advertise them as worn by a biological male.
It’s hard to fathom just what the heck the brass were thinking when they approved this ridiculous partnership or when they hired the person in charge of this alienating pivot. RedState‘s Nick Arama brought you the story of Vice President of Marketing Alissa Heinerscheid, who decided the brand was too “fratty” and that it needed more “inclusivity” in its marketing. Actually, neither statement is true, Alissa; many of us enjoyed the lowbrow but funny commercials of the past, and the “non-elite” status of the beer.
Bud Light is a blue-collar beer, a brewski that guys and gals like to drink when watching sports or hanging out, a relatively cheap drink for young people who don’t want to blow twenty bucks on some hoppy IPA. No one claims it’s for connoisseurs. I’m betting most of its clientele is not made up of the kind of people who want to watch a biological male prance around in a dress, take bubble baths, and talk about their “girlhood,” and it looks like I’m right.
I think it’s going to take a long time for Bud Light to recover from this one—if they ever do.
See also:
Budweiser Distributor Cancels Clydesdales as Beer Drinkers Cancel Bud Light
Bud Light Isn’t Doing so Hot, but They Have One Last Weapon up Their Sleeve
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