We’ve seen Americans letting companies like Target and Bud Light know what they think of them for their respective “woke” moves that ignore what their customers are thinking. Americans are finding their voice and letting the companies have it. Ben and Jerry’s parent company, Unilever may be finding that out now as well, as they took a big hit—losing about $2 billion in market cap—after they attacked America on the Fourth of July, claiming that it was living on stolen lands.”

Now, Megyn Kelly is laying out evidence that shows that we’re winning against the woke when it comes to Disney, too. She explained during her Thursday podcast this week, with guest, TPUSA’s Charlie Kirk, that Disney has lost almost $1 billion because of “wokeness” that has hurt it in flops such as “Lightyear,” “The Little Mermaid,” and “Elemental.” She said “Elemental” –with a non-binary character — had one of their worst openings ever.

Kelly devoted a segment of Thursday’s SiriusXM podcast “The Megyn Kelly Show” to a YouTube report that claimed the Mouse House lost $900 million on its last eight feature films, several of which include prominent “woke” characters.

“The people are not buying this content,” Kelly said during her podcast on Thursday.

“They don’t want this content.”

It also limits where the movies can be distributed in the world. “Lightyear” wasn’t able to be shown in 14 Middle Eastern and Asian countries, which has an impact on its global box office performance.

They’re also planning to make more bad moves, like eliminating the dwarves from their new live-action film of Snow White, due out next year, to “avoid reinforcing stereotypes.”

According to analyst/YouTuber Valiant Renegade:

The once envied entertainment company is now struggling to find a profit on almost every single film released. Disney’s bloated budgets for these projects are vastly higher than the competition on average, particularly considering the fact that every single film Disney releases comes with blockbuster production price tags.

It means that Disney is having to prop itself up with its more profitable properties like the theme parks and resorts.

On top of that, Kelly pointed out that Disney, along with companies like Netflix and Warner Bros. Discovery, have seen their heads of diversity leave their jobs, although one is expected to be replaced. She tagged that as more evidence of “wokeness” failing, saying:

Bit by bit all these media companies and big tech companies are eliminating their heads of diversity, because it’s just a wasted position where somebody just glorifies their wokeness.

Both Kelly and Kirk noted Disney had come a long way from what they used to be—the wholesome kids’ movies that we used to remember that elevated people.

Kirk made the great point that the movie that’s come to the top this week is “Sound of Freedom” because it’s not in the woke mold, and deals with fighting child sex trafficking. Americans are talking with their feet and showing what they prefer, and it isn’t woke Disney.

Disney has lost touch with its audience. These numbers should be a further wake-up call for Disney and other studios. It remains to be seen if they will take the hint. But Americans are no longer staying silent about letting companies know what they want.