We’ve seen some choosing sides in the question of biological men who claim they are transgender. We saw Bud Light and multiple other companies endorsing/paying/or having a relationship with Dylan Mulvaney who mocks women with his caricature of them.
We’ve seen San Francisco State University choose badly in the case of defending the right of Riley Gaines to speak on how having biological men compete in women’s sports is unfair to women. After Gaines was assaulted on the SFSU campus the school president refused to even acknowledge that it happened, and treated the activist mob as though they’d been the “victims” in the incident.
We saw Democrats like Rep. Katie Porter (D-CA) attack Gaines, saying she was looking for “clicks” or “likes.” Yet it’s Gaines who is defending women, not Porter, who is the person looking for “likes” or more accurately votes in her race for Senate in California to replace Sen. Dianne Feinstein (D-CA) in 2024. Gaines schooled Porter on the truth.
But we’re seeing some join Gaines in making the right choice to support women.
Egard Watch Company has released an ad that is going viral in a response to “woke corporate America.”
It features a girl who wants to be “the fastest runner in the world.”
#erased Our ad response to woke corporate America. We are a company that believes in truth. @elonmusk @TuckerCarlson @libsoftiktok @benshapiro @MattWalshBlog @stillgray @piersmorgan @alx @JackPosobiec @Malcolm_fleX48 @carolinecwilder @OliLondonTV @RealSaavedra @josh_hammer pic.twitter.com/tRD5ogzEyJ
— Egard Watch Company (@EgardWatchCo) April 14, 2023
“I got this little nugget of an idea from my dad,” she says in the ad. “He used to watch me run and say, ‘aint no woman alive that can beat you,’ and I believed him. He made me feel invincible. It wasn’t easy. I trained hard, harder than anyone else I know. But I was made for this, an unstoppable force. A life dedicated to perfection. But even perfection wouldn’t be enough.”
That’s when you see, after all that effort, she then is faced with the great unfairness of a biological male competing against her. You then see three news stories about the unfairness, including Lia Thomas being honored for Women’s History Month, and a biological male winning the women’s NCAA track championship. That’s followed by the hashtag, “Erased.”
“We are a company that believes in truth,” Egard tweeted. It’s also brave in the face of the current liberal climate, with Democrats pushing a narrative that’s completely content to throw women under the bus on this.
Many women thanked the company for standing up on their behalf.
This isn’t the first time that Egard has stepped into the political fray. We wrote, on Jan. 9, 2021, about another ad they ran. If you think about everything that was going on right at that time, it makes this ad all the more courageous, as it stood for freedom and against censorship. They could very well have been shut down in the mania of that time. They knew it but they did it anyway.
That says a lot about this company, and it also reminds us that many are not knuckling under to the narrative, that people are still standing for what is right, for truth, and for freedom.
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