I didn't bother to watch the Super Bowl this year, but I always peek at the commercials. Thanks to social media, you no longer have to sit through the game or a subpar halftime performance to see the best ones.
Despite the NFL's desire to give, as our Managing Editor Jennifer Van Laar so aptly put it, "a middle finger to America," this organization cannot refuse the almighty dollar, no matter who it comes from. So, the Trump administration used the opportunity to flood the zone with some great ads. As my colleague Rusty Weiss wrote, the administration's first ad was a smackdown on the anti-American, classless halftime display.
Read More: HOT TAKES: Bad Bunny's Super Bowl Halftime Show Performance Was a Middle Finger to America
White House Drops Epic 'Unapologetically American' Smackdown Video to Counter Bad Bunny
Health and Human Services Secretary Robert F. Kennedy Jr. and the MAHA coalition also brought it with a bold and personal testimonial from former heavyweight boxer Mike Tyson, who urged Americans to "Eat Real Food."
Dive Deeper: Mike Tyson Takes a Bite Out of Processed Junk in Poignant New Clip Pushing RFK Jr.'s 'Eat Real Food'
But the standout ad for me, and one that represents aspirational America at its finest, is the one about the Trump Accounts.
As my colleague Teri Christoph wrote:
The savings accounts, which will officially launch on July 4, which just happens to also be the 250th birthday of the United States of America, will operate similarly to individual retirement accounts. Money for the accounts was allotted in the One Big Beautiful Bill Act, which Trump signed into law last summer, establishing the accounts and providing the funding for them. Although they won't launch until July, parents can begin registering their children now at TrumpAccounts.gov.
[...]
Trump Accounts are available for American children born between January 1, 2025 and December 31, 2028; the children must have a valid Social Security number to be eligible. Once they are registered, the children will then be given a stock market account with a one-time deposit of $1,000 from the U.S. Treasury.
But what the ad did was bypass the minutiae and details and lay out the power and potential of the American Dream, through the eyes and mouths of those whose future will be most transformed by it.
WATCH:
"We can all experience the American Dream."@TrumpAccounts 🇺🇸 pic.twitter.com/11L9lFl4x2
— Rapid Response 47 (@RapidResponse47) February 8, 2026
There is nothing more uniquely American than the American Dream. Have you ever realized that other nations do not have one? Many are inured in their class and caste structures, and most of their people live within that structure, even today. The American Dream, meanwhile, is available for every American to latch onto, no matter the circumstances of their birth, personal upbringing, or individual station in life. The only blockages I have seen to experiencing the American Dream are financial lack, both monetarily and in literacy. The Trump accounts help to mitigate the first part, but in doing so, they help change the second part. The Trump Accounts assist parents and children to get a head start not on financial security, but opportunity. Learning to manage and grow that opportunity is what will go a long way towards both parents and children achieving their American Dream. Training children to learn how to invest in their future, not just with money but with vision, sweat equity, and understanding the value of patience and time, will transform how they see their future as well as their place in the affairs of the nation. These Trump Accounts can be used to train children to focus on ownership of not just their personal Trump Account, but their own American Dream. To learn to become a stakeholder, and not just a consumer.
This lesson is especially crucial for the Black community. Overall, for many generations, we have been a community of consumers, not investors. So, planting this investment seed of a Trump Account, and learning to grow these concepts and thoughts around what can be unleashed, rather than what you can acquire, can do wonders to change this.
Michael Dell thinks so, as he is one of the funders of these accounts, along with scores of others.
My wife and I are seeding 25M kids with $250 each, and the government is giving newborns $1,000. 🇺🇸🚀
— Michael Dell 🇺🇸 (@MichaelDell) February 9, 2026
To claim your child's "Future Wealth" starter pack, you must file IRS Form 4547.
Don’t let them start at zero. Claim it here: https://t.co/8owbWufINL pic.twitter.com/H3JTou3XqF
Americans investing in the future of America and Americans investing in themselves. This is Us, at our finest.
Editor’s Note: Thanks to President Trump’s leadership and bold policies, America’s economy is back on track.
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