This is exactly what Disney has been doing with its own hiring and promoting practices, and now it seems that these DEI chickens have come home to roost. 

America First Legal announced it filed a lawsuit on Valentine's Day against Disney for "Illegal Race and Sex Discrimination": 

The law prohibits Disney from using race, color, religion, sex, or national origin merely as a motivating factor for hiring, training, or promotions. But a document on Disney’s “Reimagine Tomorrow” website strongly suggests that race, color, religion, sex, or national origin are often the only motivating factor in Disney’s hiring, training, and promotion decisions and that the company is intentionally discriminating against white American men, Christians, and Jews simply because of their race, sex, religion, and citizenship.   

All Disney General Entertainment productions are required to comply with Disney’s DEI “Inclusion Standards.” Some of the standards explicitly provide that fifty percent of the following jobs must be filled by members of “Underrepresented Groups:”

• Regular and recurring actors and characters in Disney content;
• Producers and writing staff;
• Overall crew or project staff;
• Line producers and/or production department heads – including, for example, the director of photography, composer, costume designer, editor, production designer, and music supervisor.

These aren't the only lawsuits being launched against Disney right now. As Comix Division explains in his recent video about this lawsuit, Gina Carano is also launching a lawsuit for wrongful termination as well as a group of 9,000 women who are suing over a pay disparity. 

As Comix points out in his video, the hiring practices are detailed by Disney itself but attempts to protect itself by simultaneously claiming that at no point during the hiring process is the company allowed to ask about the status of a person's identity. 

The court will decide if this is a good enough shield or if this is a screendoor on a submarine. 

Either way, this kind of lawsuit was inevitable as discrimination is the name of the DEI game and there is no way around that. Disney, and many other corporations that abide by these standards, were rejecting people of a certain skin tone for jobs, namely white people. This was more or less shrugged off by society due to racism against white people being generally approved of by mainstream culture, but this wasn't something that was going to last forever. 

Eventually, two things would happen, and those two things are definitely happening. 

Firstly, the lawsuits would begin. Should America First Legal, or any other group that brings these lawsuits win, this could open up a floodgate of lawsuits against other corporations who have engaged in DEI-based discrimination practices. 

Secondly, the company would begin an internal collapse due to a lack of skill or merit. Due to the workers being chosen for their identity and not their capability, the work being done wouldn't be of its highest quality, and as the product deteriorates, so will the pool of customers. 

DEI is a no-win situation for any business or society for that matter. 

(READ: If You Want to Collapse a Civilization, Just Institute DEI Initiatives)

The eradication of DEI won't be easy, but these lawsuits and boycotts are a great start. At the end of the day, these corporations are subject to the free-market system and money is still the thing that talks the loudest. While it may take some time, a company feeling the financial sting of failure eventually forces it to change. 

The market can teach a company that it needs to step up and start making a better product. A lawsuit can teach a company never to make the same mistake twice. 

Disney looks like it might very well be learning this lesson the hard way. If it does, you can expect to see many corporations begin backing away from DEI on their own.