Earlier today, I reported about GLAAD releasing their annual list of scores for studios in terms of how well they focused on LGBT inclusion in their releases. Going over the data, the most interesting point, by far, was how Disney got the best praise from the LGBT activist organization, but isn't doing so hot with customers.
There's no denying it. The company is bleeding out and while there's talk of tending to the wounds, no one is doing anything to truly save the company. Disney keeps pumping out divisive properties and injecting political ideology into everything it creates. It doesn't help that it seems unrepentant of its attempt to get between parents and schools in Florida either.
(READ: Bob Iger Won't Pull Disney Out of the Culture War Because He Can't)
But the Magic Kingdom's slow descent into rubble is hardly a stand-alone story. The vast majority of LGBT-focused movies or shows don't do well. Going back to the Oscar-winning movie Moonlight, the story of a young gay black man might have impressed the Academy but it sure didn't interest many people. It's one of the lowest-grossing Oscar winners of all time.
Remember Bros? The 2022 comedy by gay comedian Billy Eichner?
What you probably remember about it was how Eichner went from taunting those "homophobes" after the film got rave reviews from all the usual suspects to wondering why no one was seeing his movie when it only pulled in $4.8 million on its opening weekend. Declaring his potential audience as bigots for not seeing his film didn't help.
The hilarious part about Bros? Not even the LGBT community came out in force to see it.
Even when we depart the land of Hollywood, we find just how ready America is to have the LGBT ideologies shoved down our throats. I don't think I need to tell you how badly Bud Light and Target suffered financially after their attempts to push transgenderism on Americans and their children.
Despite GLAAD President and CEO Sarah Kate Ellis proudly thumping her chest and declaring that America loves seeing LGBT inclusion in everything, the numbers just aren't showing this. It's more likely that Americans have nothing against the LGBT community and don't typically mind seeing them in movies and television shows. The popularity of movies like The Birdcage, and shows like Will & Grace, and Schitz Creek are clearly evidence that America doesn't see the LGBT community in media as a problem.
But it's pretty clear America turns its back when that inclusion is forced. Americans just have no desire to be preached at by the LGBT activist community. They can tell when a character has been shoehorned in for the purpose of representation, and see the sudden alteration of characters from their previously established selves into LGBT community representatives as an unwanted and unwarranted intrusion of politics into their escapism.
(READ: The Problem With Pronouns Is the Same Problem With Hostage Situations)
While examples abound, Disney is the dying canary in the coal mine. Between its injection of feminism and LGBT inclusion into everything, audiences are clearly sending a message about political intrusion into escapism, especially children's entertainment.
The continued forcing of LGBT narratives into everything isn't working. People aren't showing up. It's not normalizing in the minds of the populace. Major companies are losing billions over it.
It's time to call it. The strategy isn't working. No one wants this.
