At the Fox News GOP Debate last night, Gov. Jeb Bush addressed the charge that he is part of the “establishment.” Playing off the moderator’s leading question about his “pedigree”, Bush took ownership of it as a sort of defense against his family.

Unfortunately for Jeb, this is a soundbite culture. Probably “I guess I’m establishment” wasn’t the best phrase for him to commit to video:

As with any Digitas Daily video, you should stick with it to the end for the real kicker.

I mean, I get his point, and its a fair one. I too am a fan of his fam. Still, you gotta admit, that’s hilarious.

And a good guess.