This year's Super Bowl will be played on Sunday at Levi's Stadium in Santa Clara, California. The home team for the stadium, the San Francisco 49ers, will not be in it, having lost to the Seattle Seahawks 41-6 in a divisional round playoff matchup. The Seahawks will face the New England Patriots in the big game.
One of the things about the Super Bowl that's gotten a lot of attention over the last few months is the NFL's decision, announced in late September amid ramped-up immigration enforcement operations across the country, to feature anti-Trump, pro-illegal immigration Puerto Rican rapper "Bad Bunny" (real name: Benito Antonio Martínez Ocasio) for the halftime entertainment.
As RedState reported at the time, Ocasio infamously told critics during a Saturday Night Live appearance about a week later that they had "four months to learn" Spanish, while also stating that "[Latino] footprints and our contribution in this country, no one will ever be able to take that away or erase it."
READ MORE: NFL's Halftime Choice, Bad Bunny, Tells America: 'You've Got Four Months to Learn Spanish'
Fast forward to February, and with just days to go before the Super Bowl, a pro-ICE group made a clever decision to display pro-ICE billboards in the Fisherman's Wharf neighborhood in San Francisco that used football and sports-related terminology:
One of the ads displayed celebrated the federal agency in a football-themed tribute, saying "Defensive player of the year: ICE" alongside a photo of an agent holding a trophy.
Conservative nonprofit American Sovereignty, which funded the billboard, unveiled the ad on Jan. 30, coinciding with a previous announcement that it planned to launch a separate multimillion-dollar campaign promoting ICE and stronger border security.
[...]
The digital billboard displayed a series of football‑themed messages in support of ICE, including "They can’t win without defense, neither can America" and "Cheering because the home team finally started investing in defense."
NEW: We are saluting the brave Immigration and Customs Enforcement agents who work every day in defense of America with billboards and ads in San Francisco for #SuperBowlLX.
— American Sovereignty (@AmSovereignty) January 30, 2026
Thank you, @ICEgov, for defending our country.#StandWithICE pic.twitter.com/Lguy8WqCvo
A pro-ICE billboard just went up in San Francisco days before #SuperBowl LX pic.twitter.com/PCcqPJVopU
— BensonNewsHub (@BensonNewsHub) February 3, 2026
SEE ALSO: An Anti-Newsom Super Bowl Ad Is the Prick Needed to Deflate Gavin's Massive Ego
Predictably, some of the locals were triggered, though some surprisingly didn't have a problem with them, which goes to show that even in liberal bastions like San Francisco, there is division over immigration enforcement:
San Francisco lefties are freaking out over Pro-ICE billboards erected outside the Super Bowl.
— MRC Video (@mrcvideo) February 6, 2026
This is awesome!pic.twitter.com/RXQCWOKVBg
Sadly, it appears some Hurt Feelings reports were filed because the billboards no longer display the pro-ICE ads:
But as of Thursday morning, the billboard was gone, according to San Francisco District 3 Supervisor Danny Sauter, who slammed the advertisement as “pathetic.”
“I’m glad to share that the billboard ads supporting ICE that popped up in Fisherman’s Wharf earlier this week have been removed,” Sauter wrote on Instagram.
Sauter said the billboards were removed through a partnership with the Fisherman’s Wharf Community Benefit District and the business owner who rented the billboard.
“Thanks to the Fisherman’s Wharf CBD and the business owner for their partnership in getting the ads taken down to quickly,” Sauter wrote. “No one in San Francisco — visitor of local — wanted to see those pathetic billboards.”
It's strange, really. One would think that what they'd find more "pathetic" and offensive than these ads is having criminal illegal immigrants roaming the streets of San Francisco, looking for their next victim.
Ads or no ads, the Trump administration, fortunately, won't let any blue city's so-called "sanctuary" status keep them from doing what's right in protecting American citizens.
Editor’s Note: Democrat politicians and their radical supporters will do everything they can to interfere with and threaten ICE agents enforcing our immigration laws.
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