Joe Rogan Blasts Bud Light, Target: Americans Have Had 'Enough' of Woke Messaging

AP Photo/Gregory Payan

Podcaster Joe Rogan is probably going to get attacked again by folks on the left after what he said this week about Bud Light, Target, and the woke messaging we are being inundated with by so many companies.

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Rogan was speaking with standup comedian Theo Von. Von talked about creating an app that could tell customers of a business “where they put their political money.”

That’s when Rogan spoke about what was going on with the boycotts of Bud Light and Target because of the woke messages that they were embracing that millions of Americans disagreed with. While some might hold back on how they referred to Dylan Mulvaney and his celebration of his “365 Days of Being a Girl,” Rogan did not. He also observed that “Target lost billions” because they targeted kids with their messaging.

Yeah, and obviously the Bud Light thing with Dylan Mulvaney, they’ve lost $20+ billion. Can you imagine, you’re just gonna send a f***ing—— can to a confused person – that “Day 365 of womanhood” – and you send that person a f***ing can with their face on it and your company loses $20 billion? That is wild s***, man.

So we’re seeing that now where we never saw that before, where people are going “Enough! Enough!” Stop shoving this down everybody’s throat.

He went on to suggest that much of the far-left messaging today from major corporations like Target has gone beyond the pale for society.

When I go to Target I don’t want to see like f—— tuck pants, like they’re designed to help you tuck your d***.

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Many wonder why companies would do this when it’s so bad for their bottom line. As I’ve written in the past, it’s about complying with the ESG scores and in some cases hitting different markers to be able to get funding. But it’s also about having everyone completely embrace the same liberal message — and it keeps getting more radical.

Rogan said that some of the people pushing this were acting like they were evangelizing, “They’re proselytizing.” He said they were trying to change the way people view sexuality and gender.

Von said that if people had an app that could trace the causes that a company donates to, they could then ensure that when they shop, they could “put their money where their beliefs are.”

That would organize boycotts even more. Americans are already seeing how powerful their boycotts can be when it comes to Bud Light and Target. Bud Light has lost so much in sales, they’ve dropped out of the slot that they’ve held for a long time — the “number one beer” in America. Now Modelo has taken over. It’s so bad that most distributors think the pain is going to continue for months, and some distributors don’t believe that they will ever fully recover the customers that they’ve lost. Both Bud Light and Target have lost billions as their stock has plunged.

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Rogan pretty much sums it up for most Americans, who are largely “live and let live people.” But they don’t want to be preached to in stores, and they don’t want things targeted at kids.

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