We’ve seen the meme of “Let’s go, Brandon” take off.

It’s perfect — both a more acceptable version to use in the public square rather than its more ribald inspiration — “F**k Joe Biden” — and a jab at the fake news nature of the media because of the reporter who falsely claimed  the chant people were hearing at a NASCAR race was the Brandon chant rather than “F**k Joe Biden.” That’s what kicked it off.

“F Joe Biden” chants break out during NASCAR interview. #FJB pic.twitter.com/1iYZel4zFT

— Jewish Deplorable (@TrumpJew2) October 3, 2021

We’ve now seen it everywhere from college football games, a Trump rally, live on of Fox — and it’s definitely a big staple at anti-mandate protests and anti-Joe Biden protests that we’ve seen in places like Michigan, NYC, the Boeing plant in Washington state. It’s even become part of a number 1 trending song on iTunes which is pretty funny.

It even made it into some very good remarks from Rep. Bill Posey (R-FL) on the floor of the House this morning, defining the chant as a symbol of the frustration and anger the American people have with Joe Biden and his failures.

Biden has made it clear that he’s been upset by this viral movement against his bad policies. He’s mentioned it on multiple occasions, including inappropriately on 9/11 while visiting the memorial in Shanksville, PA, when he invoked the Flight 93 dead to ask what they would think of people holding up signs that said “F**k” someone. He also tried to argue it away when he was in Michigan, claiming he had 81 million people who voted for him. So it’s clearly hit a nerve with him.

Today, Biden set a lot of tongues wagging over a video he posted, with a man named Brandon while pushing for his Build Back Better bill.

I’m fighting every day to pass my Build Back Better Agenda for folks like Brandon. His story is like so many I’ve heard across the country. Folks are just looking for a fighting chance and to be treated with the dignity they deserve – and that’s what my agenda is all about. pic.twitter.com/GFm9AShbEe

— President Biden (@POTUS) October 22, 2021

Now, either Biden is completely in the dark about how the term has morphed into “Let’s go, Brandon” and is accidentally kicking it up by talking with a man named Brandon (unlikely, based on Biden’s prior comments, as I said) or, as some surmised, Biden was consciously and rather cynically using this gentleman to try to flip the meme, which is pretty bad.

It didn’t go well on Twitter, with people being supportive of this man, Brandon, but not Joe Biden, blasting him for what they perceived as the effort to do in the meme this way. Many repeated the meme and others said that if Biden did want to stamp out the Brandon chant, they could all just stick to the original chant that Biden really doesn’t like. Probably not the best option for Joe.

But if he’s really trying to fight the meme, how petty is that? Maybe he has more important things to do, like address all the problems with his policies or lack thereof that have caused the frustration and anger that started the meme to begin with? How about actually caring more about the American people than about your fragile bruised ego?