On this episode of “Who Didn’t See This Coming?”… Kellogg’s has announced the creation of a new “woke” cereal, America. Ready? The formerly legendary cereal maker, in partnership with the LGBTQ+ media organization GLAAD (Gay & Lesbian Alliance Against Defamation), has released a Pride-themed cereal called “Together With Pride.”

Spoiler: As noted by The Right Scoop, the new woke cereal even asks kids which genders they prefer to use — on the side of the box.

Let’s check with Advocate, which promotes itself as the “gay, lesbian, bisexual, transgender, and queer news leader, including politics, commentary, arts, and entertainment” — which recently announced the new cereal on its website.

Kellogg’s, in a partnership with the LGBTQ+ media organization GLAAD, has released a Pride-themed cereal called Together With Pride.

Retailing for $4, Together With Pride will be on supermarket shelves in May, just prior to the month of LGBTQ+ festivities. For every purchase, Kellogg’s will donate $3 to GLAAD. For the donation to occur, patrons must upload a copy of their receipt to KelloggsFamilyRewards.com.

The 7.8-ounce box is full of a rainbow variety of heart-shaped cereal bites and even edible glitter. Kellogg’s famous cereal figures are gathered on the exterior illustration, including Toucan Sam, Tony the Tiger, and the Rice Krispies elves, Snap, Crackle, and Pop.

The caption on the box reads:

“We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves. That’s why we’ve joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth.”

“Going purple”? No idea. Not that I’m upset I don’t have a clue, by the way.

“Cerealously” (nicely played) tweeted that the whole thing “tastes a little hollow.”

Kellogg’s Together with Pride Cereal has landed! It’s certainly colorful, but much like the efforts of any corporation trying to be woke — especially when you’re required to sign up for Kellogg’s Family Rewards just to turn your purchase into a donation — it tastes a little hollow.

At least.

Kellogg’s Together with Pride Cereal has landed! It’s certainly colorful, but much like the efforts of any corporation trying to be woke—especially when you’re required to sign up for Kellogg’s Family Rewards just to turn your purchase into a donation—it tastes a little hollow. pic.twitter.com/xenXwkO68b

— Cerealously 🥛🥣 (@cerealouslynet) May 11, 2021

Robby Starbuck nailed it, as he usually nails things.

“Woke corporation alert: Kellogg’s has released a new woke cereal so kids can get a big dose of leftist propaganda in the morning to go along with their sugary bowl of cereal. If you want them to leave our kids alone then you have a duty to stop giving Kellogg’s your $!”

Check out the short video if you can stomach it.

Woke corporation alert: @KelloggsUS has released a new woke cereal so kids can get a big dose of leftist propaganda in the morning to go along with their sugary bowl of cereal. If you want them to leave our kids alone then you have a duty to stop giving Kellogg’s your $! pic.twitter.com/XZ0sEdc8um

— Robby Starbuck (@robbystarbuck) May 13, 2021

To Robby Starbuck’s point, it occurs to me that the list of companies from which I refuse to buy — including Nike gear — continues to grow.

As Advocate noted, this is not the first collaboration between Kellogg’s and GLAAD. They joined forces in 2018 to launch “All Together” cereal, timed to Spirit Day, an annual event that “fights the bullying of LGBTQ+ young people.”

The caption on that cereal box read:

“We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves. That’s why we’ve joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth.”

To each his (her, its, whatever) own. As as I’ve said for years, I don’t give a damn what consenting adults do behind closed doors with —or to — themselves or their bodies. Couldn’t care less. Just don’t try to shove it in my face (phrasing?) or attempt to get me to accept it, let alone approve of it. I reserve the right to make that decision all by myself.

Thank you @KelloggsUS for creating The Together With Pride cereal. If you upload your box purchase and receipt to the Kellogg’s Family Rewards site they will give $3 to @glaad . #Pride 🏳️‍🌈🏳️‍⚧️ pic.twitter.com/4hNmfQrHWD

— jason dogwood ™️🏳️‍🌈🏳️‍⚧️🇺🇸👬🏼 (@jasondogwood) April 13, 2021

But the insanity being shoved in the faces of children — from cartoon and movie characters to woke boxes of cereal, to encouragement from lunatics that kids as young as 3-years-old, or whatever, “self-identify” their gender without interference from their parents? 

Let’s just say I’m grateful, in a sense, that I no longer have young children — as much as I cherish those years of normal child-rearing.