Who asked for this?
The Brawny Man famous for bringing us sturdy paper towels, is being swapped out for a Woman. During the month of March in honor of Women’s History Month, The Brawny Woman will appear on their products. Clad in red flannel, The Brawny Woman is here for a limited time to remind you, that girls can be lumberjacks too. Or something.
It’s all part of the paper towel brand’s #StrengthHasNoGender initiative, which is in its second year. The campaign was started by Georgia-Pacific, Brawny’s parent company, in an effort to champion women in STEM fields (Science, Technology, Engineering, and Math).
The company is also donating $75,000 to educational programs for Girls. Yet… it still makes me roll my eyes so hard they hurt.
In addition to the special packaging, the company is releasing a couple of videos to celebrate the initiative, including one called, “Breaking Barriers,” which honors the accomplishments of famous women, including Harriet Tubman, Amelia Earhart, and Serena Williams. Brawny.com is also featuring videos on the stories of four women in the STEM fields who have broken barriers and inspired others
Is it strange that I picture the cast of Portlandia sitting in a meeting discussing the new “Brawny Woman”?
I guess I should be impressed that they were able to come up with a very specific promotion for Women’s History Month, so that Walmart could sell more of their paper towels. All of it just feels very forced to me, but then again… I am blogging about it. So I think that means they win.