That giant sucking noise? It’s not that the WNBA’s talent block sucking (although there is an element of that. No, that sucking sound is the WNBA flushing money down the toilet. It’s been in business for over two decades, and it has never turned a profit. The “Why” isn’t hard to understand.
Before 2024 you could walk into a sports bar with 20 TV screens featuring every sport from lawn bowling to cornhole to football and not one screen would have a WNBA game on. If someone asked an employee to turn on a WNBA game (and one happened to be on) within seconds people would be asking the bartender to change the channel back to cornhole. Reruns of “My Mother the Car” were more popular. In “BC Zero” (Before Caitlin), if you put a stack of hundreds on the bar and said to everyone in the sports bar, "Anyone can have this stack of hundreds if you can name the starting lineup for The Mystics," most people would turn to their buddies and ask: “Who are The Mystics? Is that a '60s Motown Group? A magic act?”
Before Caitlin Clark, no one cared about the WNBA. No one knew the players. No one knew the teams. Then came Caitlin Clark. She was (kind of) a household name before she hit the WNBA. It wasn’t just Clark’s talent that attracted eyeballs; it was her loud-mouthed counterpart. Her nemesis. The anti-matter to Clark’s matter. Angel Reese.
With Caitlin Clark graduating from college hoops and moving into the profit-allergic WNBA, one would think Clark would be marketed by the league like she was the cure for cancer. But she wasn’t. She was treated by the league with either indifference or as if she were just another rookie. Clark barnstormed the league, putting up numbers that, again, the league should have put on marquees. Maybe the WNBA was fearful that, because the majority of its players were black and Clark was pasty-white, putting the spotlight on Clark would draw the wrath of leftist and ESPN pundits. It seemed that the league did everything it could to create an artificial rivalry between Clark and Reese.
Maybe the league thought that it could create a Bird vs. Johnson thing. The obvious difference is, both Bird and Magic were generational talents. Clark is for her league. Reese is not. Reese is an out-of-her-depth hack and a loudmouth who can’t back up her mouth. Yet the league has done little to nothing to spotlight Clark. And the league has done nothing to rein in the obvious hatred of Clark by the rest of the league’s players.
Clark was rated the 9th-best guard in the league by other players. I could put a gun to the head a 1,000 basketball fans and not one person would be able to name the eight women ahead of Clark. And the officiating in the WNBA is astoundingly bad, most particularly when it comes to Caitlin Clark. Why the WNBA is content to step on rake after rake is beyond me. USA Today called Reese a "superstar." And now the league has decided that Reese is the face of the league.
She’s got next.
— WNBA (@WNBA) July 9, 2025
Angel Reese is your #NBA2K26 WNBA Edition Cover Athlete!
Pre-order NBA 2K26 today at the 🔗 in bio pic.twitter.com/oE4gg8HK5h
The cover isn’t realistic. Reese hasn’t lost the ball for a turnover.
This is who they put on the cover of NBA 2K26 WNBA edition. 😂😂😂😂 pic.twitter.com/c4i1YnhFny
— Vince Langman (@LangmanVince) July 9, 2025
Maybe the WNBA is playing 4D Chess, and what seems like committing business suicide is really a brilliant marketing move. Angel Reese by the numbers:
29th in points, 16th in assists, 85th in 3pointers, 28th in blocked shots and 7th in steals. What is she “best” at? Missing layups and rebounding her own misses. She’s stellar at that. She’s thrown more bricks than Antifa at a riot.
Will the WNBA change its ways? Stop embarrassing itself? Probably not.
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