Perhaps, no matter what it does, its days are coming to an end. The constantly improving technology that is AI video creation can make scenes that look so cinematic and real that you'd think they came from a Hollywood set if you didn't know better. 

But more than that, the younger the age group, the less Hollywood seems to be relevant. 

As The Hollywood Reporter noted in a recent piece, Millennials and Gen Z have turned to the internet for their entertainment, not the television or movie screen: 

That is a key takeaway from Deloitte‘s 19th annual digital media trends survey, which asks consumers about their media and entertainment preferences.

The survey finds that 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies,” and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors.

“Think about the war for people’s attention and time that exists today, between traditional media and social media,” says China Widener, vice chair of Deloitte LLP and U.S. technology, media and telecom leader, in an interview with The Hollywood Reporter. “With Gen Z, they spend 54 percent more time — think of it as about about 50 minutes a day, on average — more on their social platforms, and they spend about 43 minutes a day less in traditional TV and media. So when you just think about it in the context of where they’re spending their time, are they using both service types? Yes. But they are spending more time in the social media platforms than they are on the traditional platforms.”

Am millennial. Can confirm.

My wife and I recently finished the second season of Severance. The show is a mind-bending mystery and tackles concepts like memory division and pseudo-religious themes in a corporate atmosphere. While it's not everyone's cup of tea, it is the best show currently on television, in my opinion. In fact, you may have heard a lot of people say that recently.

But this is exceedingly rare in my household. The television spends a lot of time being off, usually only being turned on when my son gets screen time. Other than that, my wife and I rarely ever sit on the couch to watch it. We prefer to get our media-based entertainment from our devices, my wife preferring her phone and me my desktop computer. Funny enough, after we finished Severance, we both took to the internet to see what internet sleuths and breakdown specialists were saying about it. There are people who dedicate entire YouTube and TikTok channels to searching for hidden details in movies and television shows that add or even help solve mysteries. 

But we're millennials, and the internet is our primary source of news, entertainment, information, and more. We've been gravitating to it since we were young. Our schools even taught us to do so. 

This caused a very interesting change in society, as the internet gave way to social media, and social media gave way to the influencer. When people hear "influencer," they think of a middle-to-upper class woman talking about fashion or drama, but an "influencer" can tackle anything. Joe Rogan is an influencer. Steven Crowder and Ben Shapiro are influencers. Libs of TikTok is an influencer, and to a very great extent, Elon Musk is too. 

But there are also entertainment influencers, and I don't just mean people who talk about it like Nerdrotic or Critical Drinker. I mean, people who actually create entertainment content on social media platforms, and the really cool part of that is that this entertainment can come in various forms. 

Kane Pixels is a 19-year-old VFX artist who makes some of the most fascinating and in-depth mysteries on YouTube. He was popularized by his "Backrooms" series, but I would say his best work is "The Oldest View," a found-footage series about a man who finds an entire mall underground haunted by a terrifying rolling dummy. 

Wendigoon is a YouTuber who does extra deep-dives into topics such as the Bible, video game lore, and real-life unsolved mysteries. 

Joshua Weismann makes content surrounding food, showing you how to cook well, while also traveling around the world like Anthony Bourdain to make interesting videos about the culinary arts. 

The influencer is faster, more relevant, more creative, and less inclined to act at the behest of a studio. They're far more free to be creative, and don't have to go through channels to get the information out. 

Entertainment is going to change over the next decade. As Gen Alpha comes into its own, it's far more likely that they too will find themselves drifting away from established studios to seek creators who use various means to produce content, likely with AI being a large component. 

Will Hollywood disappear completely? Not for a few decades, but I do think that its time as the top producer of entertainment is swiftly coming to an end.