Diversity, Equity, and Inclusion or DEI is a kind of program that a company starts when business is good and profits are high. If there’s one thing a corporation is obligated to do in this day and age it’s virtue signal, and good business means that it can afford to indulge.
Then they begin to bring people into the company whose sole job is to change the company from a merit-based organization and transform it into an identity-based one. Everything from the hiring practices to the marketing strategies begins changing for the worse. Before you know it, the company has alienated everyone from its customers to its workers, and a slide into destruction begins.
DEI is an expensive form of suicide for businesses. Sometimes it’s slow, sometimes it’s quick, but it’s never pretty and it never ends well.
Disney is a perfect example of this.
What once was a company that dealt in magic and wonder has now become a wasteland of political radicalism and sub-par products. The DEI infection that took hold of Disney brought the goliaths of our culture down and franchises and brands that once held the loyalty and love of people all over the globe are now a smoldering ruin that fewer and fewer people want anything to do with anymore.
Chief Diversity Officer Latondra Newton was one of the architects of Disney’s downfall, and with Disney currently ablaze and falling apart, Newton has dusted off her hands, declared her work here is done, and is now moving on to destroy a new company, though which company that is hasn’t been revealed as of this writing.
Variety obtained the internal memo announcing Newton’s departure:
“Since joining the company in 2017, Latondra has led the company’s strategic diversity, equity and inclusion initiatives, including partnering with stakeholders across the enterprise to amplify stories of the world by people around the world. She has been dedicated to ensuring every person sees themselves and their life experiences represented in a meaningful and authentic way.”
“I know you all join me in thanking Latondra for her many contributions, including the lasting impact she has had on our employees and our culture,” continued Coleman. “Working alongside all of you and so many others, she has inspired countless cast members and employees to bring about lasting change and to help create a world where we can all feel safe and we all belong.”
You likely have heard of some of Newton’s work in the media, including from this site.
As Bounding Into Comics describes it, it was effectively a radical leftist checklist and list of programs for Disney to follow:
Having joined the company, as noted by Coleman, in 2017, Newton’s most recognizable contribution to Disney’s DEI efforts may be her development and promotion of their now infamous “Reimagine Tomorrow” campaign.
First leaked to the public attention by an anonymous company insider to independent journalist Christopher Rufo in 2021, the still-ongoing campaign seeks to educate Disney employees on such critical theory-drenched topics as “systemic racism,” “white privilege,” “white fragility,” “white saviors,” “microaggressions,” and “antiracism.”
In one module, Disney declares that not only must potential racial allies – specifically white individuals – embrace “discomfort and humility”, but they must challenged colorblind ideologies and rhetoric as “All Lives Matter” or “I don’t see color”.
The module further asserts that non-black employees must “not question or debate Black colleagues’ lived experience.”
This woman spearheaded Disney’s intense anti-white sentiment and promoted hires that would take that sentiment and force it into the products. You saw one of those results in an episode of “The Proud Family” where it was declared to children that “slaves built this country” in a 1619 Project-inspired episode.
(READ: No, Slaves Didn’t Build This Country)
It’s not like Disney doesn’t see where the source of its problems originates. The people at the top know that if it were to dissolve its DEI program and began hiring based on merit, creativity, and skill it would return to being a company that people will love.
But it can’t, and it won’t. It will continue lighting itself on fire until there’s nothing less, or, like Newton, the people who forced it to set itself ablaze lose interest and divest from it.
DEI is always a mistake. It should never be instituted in a company. It’s a one-way ticket to failure.
