CNN Adds Another Major Failure to the Books as Jill Biden's Primetime Special Bombs Spectacularly

AP Photo/Susan Walsh

CNN just can’t seem to get a win, even when they’re baiting the most ardent leftists with an extravagant puff piece on Joe Biden’s handler.

The plan was simple. Get the CNN primetime spot some watch time by giving an interview with the woman America can’t seem to get away from, First Lady Jill Biden. Only there’s one flaw in the plan. Despite the fact that she’s been shoved into everything from sports to Grammy presentations, Jill just isn’t carrying water.


According to Fox News, the ratings for Biden’s primetime appearance were more than abysmal:

The “CNN Primetime” special, branded “Jill Biden Abroad,” featured an interview CNN White House correspondent Arlette Saenz that shed a staggering 43% of viewers of CNN’s average 2023 9 p.m. ET viewership.

“Jill Biden Abroad” averaged a dismal 368,000 total viewers compared to 2.7 million for Fox News’ “Hannity” and 2.3 million for MSNBC’s “The Rachel Maddow Show,” which both aired in the same time slot. It was CNN’s worst weekday performance at 9 p.m. since June 17, 2022, with the exception of Christmas Eve, Thanksgiving, Black Friday and Martin Luther King Jr. Day.

So, not only did Biden not attract viewers to the CNN primetime slot, she chased a good deal of them away. In fact, as Fox News added, Biden’s appearance on CNN was outwatched by reruns of shows like “Friends” on TBS and “Gunsmoke” on TV Land Classics.

It gets even worse when you dig a bit deeper and find that when it came to the target demographic (adults aged 25-54), only 84,000 viewers tuned in. This is after CNN put in a February of record lows that saw the channel dip to numbers that hadn’t been seen in a decade.

(READ: CNN Hits Record Lows in Viewership During a Very Sad February for the Channel)


While this isn’t good for CNN, this is even worse for the Biden Administration. With her husband Joe embarrassing everyone every time he gets in front of a camera, Jill was supposed to be the relatable and admirable face of the Biden administration. The fact that few are tuning in to see what she has to say about the administration shows that people aren’t interested, and in politics, that’s incredibly worrying.

Being hated can still generate conversation and possibly start up debates that will strengthen your side. Infamy can be just as useful, if not more useful than fame. To not be thought of, or rather for people to think you’re too unimportant to give attention to, is far worse.


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