Ice cream corporation Ben & Jerry’s founders Ben Cohen and Jerry Greenfield are known for being a company that isn’t afraid to side with radical leftists on any given issue, but now it seems that their virtue signaling with one move has only highlighted their hypocrisy in another.

When confronted about this hypocrisy, Cohen didn’t know how to answer for it, though he did try very hard to do so.

Back in July, Ben & Jerry’s withdrew its products from Israeli settlements, saying it would cease selling its ice cream in “occupied Palestinian territory,” a decision that brought it into conflict with its parent company Unilever.

“We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory,” the company said in a statement.

Fast forward to today, and both Cohen and Greenfield were being interviewed by Axios about the decision. Reporter Alexi McCammond asked that if the two were so against Israel’s policy decisions, then why not stop selling in Israel completely. Cohen answered that he disagrees with a lot of U.S. policies but he can’t stop selling here either.

Cohen added that he thinks it’s fine to be a part of a country and protest some of its actions, which is exactly what they’re doing with Israel.

“We hugely support Israel’s right to exist, but we are against a particular policy,” said Cohen.

It was then that McCammond delved a bit further and ask why they’re still willing to sell in states where they claim to have a complete and total disagreement about certain issues. It was a question Cohen clearly wasn’t ready for and, as a result, stammered around in his answer.

“You guys are big proponents of voting rights,” began McCammond. “Why do you still sell ice cream in Georgia? Texas…abortion bans. Why are you still selling there?”

Cohen froze like a deer in headlights for a moment before shrugging and simply answering “I don’t know.” He then proceeded to fumble around for an answer for a while, saying it’s an interesting question before telling McCammond that they’re working on these issues, before finally settling on telling her he’d have to think about it.

Car-crash interview by ⁦@benandjerrys⁩ founders showing why their Israel boycott is wrong-headed, unfair and yes – discriminatory. No wonder States and customers are dropping them. @unilever ought to act to reverse this – and quickly. pic.twitter.com/fCpJJfqtXa

— Michael Dickson (@michaeldickson) October 11, 2021

They won’t say it, but the answer is clear. They like the money they get from these states and refusing to sell it there would severely damage their bottom line.

It’s easy to pull out of places like the West Bank which sports roughly 500,000 Israeli’s, not all of which will be customers. It’s much harder to pull out of a place like Texas, which currently has over 29 million people living within its borders. That’s a lot of potential consumers that Ben & Jerry’s won’t risk losing out on.

In the end, these hard-left wokescolds are just like every other hard-left wokescolds in America. Their virtues and principles begin and end at their convenience. If Cohen and Greenfield truly stuck to their principles their company would collapse quickly, and both of these men would go broke themselves.

And losing all their money is a horrifying thought to democratic socialists.