Kellyanne Conway is having some of her own fun on this, the day of our Democratic elections.

As first noticed by the Daily Wire, the White House adviser from New Jersey isn’t a huge fan of Democrat New Jersey Senator Bob Menendez. She has a good reason not to be. Menendez is, after all, the same guy who went on trial for 18 corruption charges.

But Democrats gonna Democrat.

Conway took off her formal title as White House advisor (don’t worry, she’s still sticking around) and replaced it with another.

“Jersey Girl Embarrassed by Bob Menendez,” reads Conway’s new Twitter bio.

It has a deeper meaning than the obvious one, however, as described by the Daily Wire:

Her being “embarrassed” by Menendez as a Jersey native echoes the words of Bob Hugin, the senator’s GOP challenger, who said in an interview with AM 970 “The Answer” in New York that many Democrats in the state were “embarrassed” by the corruption charges.

Being that New Jersey is a solidly blue state, Republicans has only one game plan in the state: pound Menendez’s corruption charges until it becomes seared in every voter’s head. Menendez was alleged to have taken gifts from Florida eye doctor Salomon Melgen in exchange for U.S. visas for the doctor’s girlfriends including Brazilian actress and porn pin-up star Juliana Lopes Leite.

Menendez also allegedly aided Melgen in an $8.9 million feud with Medicare as well as aiding him in a port security contract in the Dominican Republic.

In other words, Conway is trying to get a common theme rolling, that Menendez is an embarrassment.

While this is all well and good, New Jersey is a blue state, and thus Menendez has the lead on Hugin by double digits. However, if the mentality sticks, as Conway hopes, it may hurt Menendez in the long run.