Let’s face it, the Guinness Brewing Company hit upon a genuinely potent dose of marketing generations ago when it formulated itself as the arbiter of world records. More than a basic promotional effort or a simplistic product tie-in, the Irish brewery established itself as the keeper of global accomplishments and has codified so many records that there now exist categories so arcane few would have even thought of them, let alone attempted to win them.
When you see something as particular as Fastest To Drink a Capri Sun, you see the efforts in play. The Guinness officials have established, even for tasks as specific and esoteric as juice consumption, performance parameters, straw usage, and a set measurement for the allowable trace amount of liquid remaining in the pouch. This allows you to get a sense of how extensive their regimentation can get.
And we see these types of standards in place with the news that Argentine Martin Perez just set the new worldwide mark in another category. This one is impressive on many levels, but it strikes us here at the Dipsology tavern for the effort made in the realm of slamming potables. Perez was just christened for the new benchmark of the most bars in which to have a drink within a 24-hour period. Not all heroes have cirrhosis.
Perez managed to frequent 152 bars, pubs, saloons, and other drinking emporiums in the Buenos Aires region in one full day. Now surely your sober mind is swirling with questions, most notably wondering how he managed to do this without being sent to the ER with severe liver damage. This is where the Guinness protocols come into play. The requirements for qualifying for the record do not mandate that alcohol strictly be consumed – a curious reality for a beer company, but certainly one born out of legal caution.
In order for Martin to qualify that he properly visited an establishment, he needed to order any type of fluid, consume a minimum of 125ml of said drink (roughly three to four ounces), and pay for the beverage. To say this required an extensive amount of planning is an understatement, as he had to map out his route and organize his ride share as well as work out the closing times of the establishments.
The quest began at 7:00 pm on a Friday evening as he carved a path through numerous districts in the city. Beginning in Recoleta he progressed through Palermo Soho, Palermo Hollywood, Colegiales, and finally Chacarita, before calling it a night. At that stage he had already frequented 100 establishments. After a few hours of sleep he went back to work drinking, focusing on the area in Downtown Buenos Aires, then San Telmo, Belgrano, and finally the Núñez district.
Perez was targeting the record set almost one year earlier. In Australia, British retiree David Clarkson became the first to crack the century mark, as he hit 120 drinkeries in the Sydney area in a solitary day. What was impressive about the 69-year-old then record holder’s feat was his hitting that mark entirely on foot.
The logistics of the Perez effort to break that mark by 20 percent is still rather impressive. He had verifying officials joining him, with those adjudicators sticking with him on four-hour rotating shifts. He also set up notaries who would witness his purchases and verify his receipts. After he made his visits in March, it took Guinness officials until last week to verify he had established the new drinking standard.
To Martin Perez, we raise a glass – but based on the rules, we are unsure what to toast him with after that marathon tippling session. Gatorade? A protein drink? Champagne spiked with electrolytes?? Whichever the potable, we celebrate heartily with him – once he returns from the bathroom.
Guinness World Record Set After Argentine Drinks at 152 Bars in 24 Hours https://t.co/Uk2cClJb2w pic.twitter.com/lOdUhoOdTB
— Dailyreport.ng (@dailyreportng) June 20, 2025
