Toyota Did Not Go Green With Electric Vehicles, Now They Are Going Green in Earnings

AP Photo/Koji Sasahara

The Biden administration has done its best to jam the green energy agenda down the throats of Americans. From telling the American public they need to give up their gas stoves and washing machines to its war on fossil fuels, Joe Biden and his far-left green climate alarmist cohorts are determined to make life that much more difficult for Americans, all in the name of "saving the planet." The biggest push from the Biden administration has been for the sale of electric vehicles (EVs). Federal and state government subsidies to manufacture and purchase EVs have been given out like lollipops to both car companies and consumers. But one company has avoided the EV hoopla, and it has paid off for them big time.

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On Tuesday, Toyota announced that at the end of their fiscal year in March, they expect to see an annual profit of roughly $30 billion, and they are chalking it up to one very wise decision. Instead of going all in on completely electric vehicles, Toyota went with stressing its hybrid vehicles. Proof that the decision paid off could be seen in Toyota stock prices. Toyota shares rose almost 50 percent in the last year, while many of the electric models produced by other manufacturers sit on dealership lots and sales lag.

The EV market, or the lack of it, has been a boondoggle for American automakers. In July of 2023, Ford was forced to slash the price of its electric F-150 pickup truck by as much as $10,000 because dealers could not move them. Also, in July of 2023, Ford projected an overall year-end loss of roughly $4.5 billion from its EV division, but having made a profit in other parts of the company might just have been a telltale sign that Americans are not that excited about EVs. It was the same story at General Motors. They reported a fourth-quarter 2023 loss of $1.7 billion and pointed to the company's line of EVs, also despite an income net growth for the same quarter. Maybe Toyota paid attention to the pattern.

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It doesn't take a rocket scientist to figure out that most Americans have no interest in EVs for various reasons, the top one being affordability. On average, EVs cost roughly $10,000 more to purchase. Charging station availability has been another big issue. A J.D. Power survey from August of 2022 showed that many EV owners were unable to charge their vehicles at the nearest charging station to them, citing out-of-order stations, unavailable stations, or long waits. Recent extreme cold weather snaps across the U.S. have plagued EV owners as well. In Chicago, during recent sub-zero temperatures, one Tesla owner visibly annoyed said, "I was at 50% (charge) when I got here. Usually from 50% to like 80-90% (it will) take like 10, 15 minutes. It's taking an hour and 20 minutes." There were also around 40 cars in the charging line. Cold weather wreaks havoc on the charging station itself. Another driver said of the charging stations,

"Nothing, no juice. It's still on 0%, and this is like three hours this morning. Being out here after being out eight hours yesterday. Has it been charging? No, not at all. It just isn't working at all."  

Unlike the CEOs of Ford and GM, Toyota Chairman Akio Toyoda may be a visionary. Speaking to employees recently, Toyoda said that he believes that EVs will never make up more than a third of the car market. He also pointed out that around 1 billion people worldwide still live without electricity, making the appeal of EVs limited. Toyoda went on to say that “Customers — not regulations or politics — should make that decision.” What a concept. Toyota seems to have figured out that it literally doesn't pay to play follow the leader.

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