NFL Throws a Hail Mary Pass To Boost Ticket Sales and Television Viewers

New England Patriots cheerleaders perform during the second half of the NFL Super Bowl 52 football game between the Philadelphia Eagles and the Patriots Sunday, Feb. 4, 2018, in Minneapolis. (AP Photo/Jeff Roberson)M

Screengrab from

The National Football League is in crisis. Football has decreasing popularity at high school and college levels, the players are as intent on trolling the fans as they are on playing, because of that season ticket sales, attendance, and television viewership is down. The league management tends to be a gutless bunch who are politically aligned with players that use the National Anthem as protest hobby horse but want to give lip service to the fan base. Barring a miracle, the NFL is in a death spiral.


So now the league has done what the management of any failing organization does. They panic and they impose a change that is not going to make things better and which can be predicted with a high degree of probability to make them worse.

NFL fans will see history made this season, and it has nothing to do with what goes on between the goalposts.

The Los Angeles Rams and the New Orleans Saints will have male cheerleaders dancing on their squads for the first time.

Dancers Quinton Peron and Napoleon Jinnies have been preparing for the NFL season since they made the Rams cheerleading squad in March.



I have to say that I’m not shocked that the Rams and the Saints are in the forefront of this noble experiment. I’ms sort of shocked that the Jets and Colts didn’t try it. I’d have thought the Colts would have done it just to say “screw you” to Mike Pence.

For several years the NFL has tried to woo female fans. They’ve done this directly, like raising money for breast cancer research, and indirectly by changing rules to make the game slower moving and involving less contact. One can only assume that the male dancers are an attempt to attract female viewers or, perhaps it is an effort to recreate that magic moment when Michael Sam nearly saved the league by turning in into the WNBA but with helmets…I just have to stop right now because I am about to have too much fun writing what I’m thinking of writing…

Anyway, other than a temporary freak show effect, I can’t imagine this is going to bring in new fans. These guys will probably get their own Lifetime movie where they can let us know how brave and meaningful this was. And the NFL will continue on its glidepath to irrelevancy and oblivion.


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