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  1. Marketing Fail Masterclass: Gatorade Faceplants in Cringe Women's Sports Campaign https://redstate.com/bobhoge/2025/07/26/marketing-fail-maste…olutely-faceplants-in-cringe-womens-sports-campaign-n2192114
    The workingman’s beer, Bud Light, decided to go all in with transgender “personality” Dylan Mulvaney, and promptly lost billions of … I’m not offended in any way by this Gatorade marketing campaign, and it’s not nearly as obnoxious as the efforts by Jaguar and Bud … Light—but I am shocked by the utter stupidity of the folks who don’t even seem to read what they’re spending millions of dollars to…
  2. Our Culture Makes a Tectonic Shift; Company Prospers Embracing Feminine Sensuality in Anti-Woke Fashion https://redstate.com/bradslager/2025/07/27/our-culture-makes…embracing-feminine-sensuality-in-anti-woke-fashion-n2192155
    As we all know, Bud Light is the lighthouse of woke signaling debacles as it killed off its market dominance by partnering with Dylan … Light on the One-Year Anniversary of the Dylan Mulvaney Debacle? … He was not only subsequently invited back on the show, but he was featured in his own Bud Light commercials.…
  3. Society Is Ditching Its Aversion to Beauty to Spare Those Who Intentionally Lack It https://redstate.com/brandon_morse/2025/07/31/society-is-dit…to-beauty-to-spare-those-who-intentionally-lack-it-n2192317
     Remember when Bud Light put Dylan Mulvaney on a can and featured him holding it in a bath tub?…
  4. Bud Light to Return to Super Bowl With 'Really Funny' Ad in Bid to Move on From Dylan Mulvaney Disaster https://redstate.com/mike_miller/2024/01/25/bud-light-to-ret…funny-ad-in-bid-to-get-past-dylan-mulvaney-disaster-n2169220
    Welp, here Bud Light goes again. … that the company hopes will lead to a comeback after a nationwide boycott in 2023 led to a freefall in Bud Light sales. … It's safe to say that Bud Light parent Anheuser-Busch InBev has learned a valuable yet very costly lesson.…
  5. 11 GOP Reps. Call on CBS to Ditch About $15M Super Bowl Ad Buy From Chinese Co. Over Uyghur Forced Labor https://redstate.com/beccalower/2024/02/09/11-gop-reps-call…owl-ad-buy-from-chinese-co-over-uighur-forced-labor-n2169886
    SEE ALSO:  Bud Light to Return to Super Bowl With 'Really Funny' Ad in Bid to Move on From Dylan Mulvaney Disaster Super Bowl Advertisers…
  6. (Updated) Georgia Credit Union Bars Customers From Purchasing Guns With Their Own Money https://redstate.com/wardclark/2024/01/15/georgia-credit-uni…customers-from-purchasing-guns-with-their-own-money-n2168758
    See Related: Bud Light: BroDude Marketing Is in the Eye of the Beer-Holder SHOCKER: Alaska Airlines, Which Had a Door Fall Off in Mid-Flight … It's a hard lesson that many companies have learned and some, like the Bud Light people, are still absorbing.…
  7. Rand Paul Just Delivered a 'Bud Light' Dunking to Nikki Haley https://redstate.com/nick-arama/2024/01/15/rand-paul-just-delivers-a-bud-light-dunking-to-nikki-haley-n2168738
    He then delivered a "Bud Light" dunking on her, posting a graphic that showed a Bud Light can but with Haley's face instead with the … This Bud Light marketing campaign might be worse than the last one. … Bud Light nearly did themselves in with their connection to Dylan Mulvaney.…
  8. Is UFC the Only Sport Where Free Speech Has Survived? https://redstate.com/streiff/2024/01/21/is-ufc-the-only-sport-where-free-speech-has-survived-n2169013
    You said this past October, when they announced the Bud Light sponsorship that you'd "go so hard on Bud Light in your next fight that … STRICKLAND: Here’s the thing about Bud Light. Ten years ago, to be trans was a mental f**king illness.…
  9. The Golden Remington Awards - (Dis)Honoring Journalism Fumbles in 2023: The Media Categories https://redstate.com/bradslager/2024/01/08/the-golden-reming…ing-journalism-fumbles-in-2023-the-media-categories-n2168426
    In a pained exploration of the Bud Light fiasco, Mike Allen and Elenor Hawkins detailed that “life and death” issues for trans people … During the Bud Light controversy, CNN’s Ryan Young went to Nashville to expose that Kid Rock’s honky tonk was actually serving the…
  10. Debuting The Golden Remington Awards - (Dis)Honoring Journalism Fumbles in 2023: The Technical Honors https://redstate.com/bradslager/2024/01/04/debuting-the-gold…ing-journalism-fumbles-in-2023-the-technical-honors-n2168291
    know if everybody is over 80 in his campaign operation, but his campaign operation…” Mike Allen and Elenore Hawkins - Axios (on the Bud … Light controversy reflecting on America): “For trans people, political issues are a matter of life and death.”…
  11. Our Risible Year: News Nonsense, Media Mirth, and Political Peculiarities of the First Half of 2023 https://redstate.com/bradslager/2024/01/01/our-risible-year…d-political-peculiarities-of-the-first-half-of-2023-n2168158
    Beer sales plunge to lowest levels in 24 years — largely thanks to Bud Light's disastrous Dylan Mulvaney campaign https://t.co/fQmWvNdfRo … via @nypost — Cara TXZEAL (@Cara_TXZEAL) December 27, 2023APRIL The month kicked off with one of the stories of the year when Bud … Light featured Dylan Mulvaney in a promotional spot, drinking the beer in a bathtub.…
  12. Trump Sends a Message to Cracker Barrel After Woke Rebrand Backfires https://redstate.com/rusty-weiss/2025/08/26/trump-sends-a-me…barrel-after-woke-rebrand-backfires-admit-a-mistake-n2193231
    Embrace the media attention, but don't lean into the woke nonsense the way Bud Light did.…
  13. Company Behind Sydney Sweeney Ad Is a Huge Winner, and It’s Just the Beginning https://redstate.com/katie-jerkovich/2025/09/04/american-eag…after-sydney-sweeney-ad-and-its-just-the-beginning-n2193598
    Should you go the way of Target, Bud Light, and Jaguar, who ignored their audience and decided it was more important to push the insanity…
  14. Scottish Beer Company's Great Net-Zero Virtue-Signaling Comes to Naught https://redstate.com/wardclark/2025/10/03/scottish-beer-comp…nys-great-net-zero-virtue-signaling-comes-to-naught-n2194692
    A beer company, after all, is heavily dependent on young men, the "BroDude" demographic, as Bud Light learned to their sorrow a couple…