CNN did a brilliant job covering the launch of the Sarah Palin documentary, “The Undefeated.” As CNN notes,
The film’s distributor, ARC Entertainment, said the film averaged $5,000 per screen Friday and Saturday night, with sold-out screenings at several locations. ARC Entertainment said in a statement “… with the strong initial showing, the film is going to a wider release footprint later this month.”
In fact, the Palin film is dazzling people by just how well a film of its type is doing with no traditional promotion. Even movies like The Passion of the Christ, which largely relied on alternative publicity mechanisms, still had a great deal of traditional promotion, studio support, and media buzz.
“The Undefeated” is different. In addition to being a political documentary, it is not backed by a studio, does not have major media buzz, and continues to sell out in showings around the country.
More impressive, there are continued reports of people who didn’t care for Palin or had no opinion of her (the few that remain) who came out impressed with her in the movie.
The movie is going to be expanding its presence around the country. It’ll be interesting to see just how much of a demand it can keep.