Sydney Sweeney. The face that launched 1,000 think pieces.
Earlier this month, Glamour magazine released its women of the year issue. The magazine's choices were bizarre to say the least. First, they named a children's YouTuber "Ms. Rachel" as one of them, which doesn't sound so bad until you realize that the media loves her because she openly espouses leftist ideas, including support for LGBTQ+ children, and veils her pro-Palestine positions behind caring for children. She seems very concerned for the children in Gaza, but said nothing of the Israeli children kidnapped or killed on October 7. The other was Rachel Zegler, an actress whose career the legacy media is desperately trying to resurrect after she crashed her own goodwill toward the people through divisive politics, bratty, entitled behavior, and "free Palestine" rhetoric.
Of course, Glamour also said that their women of the year are also men, so there's that.
Glamour clearly dropped a lot of balls here, and I mean that in two ways, and it got me thinking: who would be my woman of the year?
A lot of names flashed through my mind. Riley Gaines, J.K. Rowling, Erika Kirk, and Iryna Zarutska. Ultimately, it came down to two names for me, Rowling and Sweeney, and after even more consideration... I have to give it to Sweeney.
The thing that all of these women have in common is that they were a catalyst in some fashion. Both Gaines and Rowling played a large part in fighting for the rights of women against the transgender movement, which I'd argue broke upon their unwillingness to move despite unrelenting pressure. Zarutska and Kirk both stand out as victims of left-wing violence, with Kirk being forced to rise to try to fill her husband's shoes after his murder and Zarutska herself becoming the face of leftist violence against innocents. All of these women are amazing and played a large part in shaping society as we know it today.
But Sweeney's actions did something a bit broader, and while it could be qualified as political in a sense, it fell more into the realm of pushing the cultural pendulum in the other direction on a fundamental level.
Let's start at the beginning.
For years and years, the woke left had a kung-fu grip on pop culture. The mainstream media was seized by ideological radicalism to such a degree that you couldn't escape the messaging, no matter where you went.
Flip on a football game, there were players kneeling and "Black Lives Matter" painted on the endzones and the back of helmets. Boot up a video game, and political messaging was either plastered on start screens or deeply tied into the stories themselves. Children's television became filthy with radical leftist messaging.
There was nowhere to go, because the global corporate world had been infiltrated and corrupted by this mind virus. Whether it was beer, department stores, or sporting goods, you could not escape the messaging. DEI was the Belle of the ball, and while the concept of DEI presented itself as a means to level the racial and gender playing field, what it was really was an anti-white, anti-male set of policies that corporations enforced in the open.
"Male and pale is stale," was the underlying theme of the DEI era. White people were supposed to be ashamed of their skin and voluntarily take a backseat to make way for darker complexions to have a turn, whether they were more qualified for the job or not.
By the time 2024 rolled around, people were pretty sick of the corporate bigotry. Not only was Donald Trump elected despite the legacy media's attempts to paint him as the second coming of Hitler, but many corporations had begun swearing off their DEI programs after even a little pressure was applied. Many were more than happy to ditch what was ultimately an expensive virtue signal, while other corporations merely rearranged their virtue signalers into more furtive roles.
But despite all this, there was still an issue. The radical left had lost a lot of power, but the barrier was still there. It was ready to shatter; something just had to shatter it.
In comes Sydney Sweeney and her fantastic... set of cannons that she used to blow holes right through the aforementioned barrier.
The American Eagle jeans ad wasn't just a brilliant, attention-grabbing piece of marketing that utilized a long-unused strategy of using beauty to sell products; it was something of a "f*** you" to the arbitrary rules set for us by the perpetually unhappy. Sweeney's tongue-in-cheek monologue about having great genes/jeans was in defiance of every radical leftist sentiment, and the radical left made it very clear how they felt.
Read: The Left-Wing Hysteria Over Sydney Sweeney's Jeans Commercial Just Got Even More Insane
The calls of it being "Nazi propaganda" from the TikTokeratti echoed from Tartarus to Valhalla, but as it did, Sweeney only smiled and kept living life, infuriating the left even further.
And as they raged, the people laughed. They applauded Sweeney as the furious wokescolds stomped their feet, gnashed their teeth, and rended their clothing. With every angry TikTok post and media think piece, they only looked more and more impotent. So impotent, in fact, that other corporations started picking up on the trend and releasing their own little "f**ck you" commercials.
Read: American Eagle's Success Proved to Corporate America That the Culture Is Done With Leftist 'Rules'
The thing is, this could've all fallen apart if Sweeney had, at any moment, done what too many people who defy the legacy media do, and that's apologize. Only, she didn't. She continued to be indifferent to the outrage, refusing to back down even when a reporter decided to bring up the "white supremacy" angle of her jean ad. Sweeney held the line boldly and gracefully.
Sydney Sweeney refuses to disavow “joking about” White people’s “genetic superiority” in relation to Sweeney’s “Great Jeans” ad.
— AF Post (@AFpost) November 6, 2025
Follow: @AFpost
pic.twitter.com/PpEGoTqKTQ
This resulted in her being empowered even more, as she became an anti-woke meme.
The new “I don’t really care, Margaret” just dropped. pic.twitter.com/0OxT6HdJAd
— Brandon Morse (@TheBrandonMorse) November 7, 2025
Sweeney accomplished several things here. Not only did she break the corporate boundary that limited what a business could display and utilize for the purpose of selling a product, but she also made traditional beauty acceptable and worth celebrating again. Sweeney's beauty was just unadulterated prettiness. Her looks weren't used to push a political message like "beauty at any size" or some racial diversity requirement.
There was something like the unapologetic embrace of the natural in her actions. She forced the pendulum to swing in the right direction, not just for a specific sex or political party, but for the entirety of society.
As such, I think Sweeney wins my "Woman of the Year" award.
Feel free to post who you think it should be below.
