The de-LGBT-ification of corporate America is continuing apace, and Disney has been no exception... more or less.
According to That Park Place, Disney featured very little merchandise at their in-park stores for what LGBT activists call "PRIDE month," which falls in line with many corporations who muted their participation in June this year:
EPCOT’s Creations Shop and Magic Kingdom’s Main Street Emporium, two of the largest retail spaces in the parks, featured only minimal PRIDE merchandise. Each location offered just two small displays with a handful of items: a few t-shirts, a Stitch plush, a Christmas tree ornament, and a couple of accessories. That’s a stark contrast from previous years when PRIDE-themed apparel and accessories blanketed nearly every major gift shop from Tomorrowland to World Showcase.
The subdued presentation appears to reflect a broader trend—not just at Disney, but across corporate America.
As That Park Places also noted, Disney went all-out in 2024 with their in-park shops being highly decorated in LGBT merchandise and promotions. Nearly every corner of the shop had some reference to PRIDE, yet this all-in investment into the activist-fueled month didn't move much merchandise, resulting in boxes and boxes being shipped off to another outlet at a discount:
In 2024, That Park Place reported that Disney quietly moved vast amounts of unsold PRIDE merchandise to Cast Connection, a backstage outlet where deeply discounted inventory is sold to cast members. Entire racks of rainbow-adorned products went untouched by the public during the official PRIDE rollout last year, raising early red flags about waning consumer demand.
This year, those flags turned into a clear message: corporate PRIDE is in retreat.
A massive, and very sudden shift, but not wholly unexpected.
The corporate adherence to LGBT activism during the month of June has largely disappeared from the public eye, with only a few corporations still openly celebrating it, or doing so in such a way that you'd hardly notice.
Disney is one such company, and it appears that plans to pull back have been in the works for some time, judging by the Disney/Pixar release of Elio. As I reported on Monday, the film was supposed to feature a "queer-coded" 11-year-old boy as the main protagonist, mirroring director Adrian Molina's homosexuality.
However, Disney/Pixar leadership stepped in and effectively removed elements of the character's homosexuality, causing many Pixar employees to drop out of the project.
This and other instances of Disney leadership toning down leftism and socio-political messaging in its offerings have become a pattern, but not one they've been successful at completely executing, if that is their goal at all. Disney continues to release shows and movies that contain elements of leftist values and beliefs, including LGBT agenda items.
Read: Ohana? Disney Couldn't Help Itself and It Assassinated Another Character in the Name of Modernity
All of this indicates that while Disney might be trying to become less infected with leftism, there is still a lot of leftism left to drive out. The fact that Pixar's quality has fallen so far as to release a substandard movie like Elio, or the fact that Disney is still putting out PRIDE merch despite its rejection by society, shows that Disney hasn't quite left its worst habits behind it.
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