Psaki took over Rachel Maddow's 9 pm time slot and while her first episode in the new time slot showed decent numbers, her second episode experienced a steep drop-off, as Hoge noted: 

MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as "The Briefing" averaged 113,000 on Tuesday and only 37,000 on Wednesday.

READ: Psaki Bomb—Jen's New Show Hits the Skids As She Continues to Lie to America

But this was always likely going to be the outcome for Psaki, and while her numbers may eventually level out to something a bit less embarrassing, she's probably going to keep chasing Maddow's ratings dragon for a very long time. 

See, Psaki got into the game at a time when outlets like MSNBC weren't exactly looking good thanks to more than a few recent events. The pandemic damaged the media's reputation far more than it wants to admit, though it will randomly forgive itself and encourage you to do the same. 

Then, of course, there were the attacks on Trump, which were so constant that the negative reports breached some level of believability. To be sure, as information got out that most of the reporting was as malicious as it was false, the people began shrugging off the constant hyperventilating about the bad orange man. 

Then there was the media's downplaying of Joe Biden's cognitive dysfunction, with media talking heads gaslighting America into thinking that this was the most with-it president in the history of ever.

MSNBC was one of the worst offenders when it came to all these things and more. After Trump won, MSNBC wasn't just viewed as a den of snakes, but a gaggle of failures as well. The entire network began losing ratings. 

Enter Psaki, a woman who had a direct hand in telling the media just how great Biden was, who then went from the mouthpiece that fed the media these lies to repeat, to a media figure parroting the lies herself. Her former job makes it hard for people to see her as anything but that woman who used to lie to our faces at the White House. She's no journalist, she's literally a Democrat spin-doctor. 

It doesn't help that cable media as a whole is in decline thanks to other outlets becoming more attractive to the news-seeking population, including X and YouTube. This further puts Psaki on the losing end of a fight for ratings. 

But then there's what--I think--is Psaki's biggest issue...

She's just boring. 

In a line-up of ice cream flavors, Psaki is just vanilla. She's the safe option. She's not going to wow you, or throw any pizzazz on anything she does. Her former job was to deliver updates to you with a straight face and with as much even professionalism as she can muster. Great for when you're a press secretary... not so much when you're trying to be the host of a prime-time news show. 

Think of other prime-time hosts and you'll see personalities that have a magnetic quality to them. Psaki does not. I think the corporate news world over-valued her position as Biden's former gal of gab, hoping that MSNBC's love of Biden matched their own to the point where they would see value in Psaki strictly due to the fact that she was in the room with him more than most people get to be. 

But that's just not the case for the average American. We didn't like Biden that much. His own party didn't even like him that much, as evidenced by the fact that they tried to do an Indiana Jones swap of him with Kamala Harris. The Democrats promptly got run over by the boulder that was America. 

So what chance did Psaki really have to become the new it-girl for the left? 

Again, her ratings may stable out into something a bit more manageable, but this will be because people will settle for Psaki, not because they truly love watching her deliver their newest opinion to them.