Borderline Porn Couldn't Save the Grammys From a Breathtaking Ratings Crash

(Photo by Matt Sayles/Invision/AP)

Did you know the Grammys were on the other night? I’m not sure a lot of people did as the confusion that the award show even happened seemed to be pervasive throughout the internet. The only reason people knew it happened was because of Cardi B’s try-hard performance that effectively simulated lesbian sex on stage to her song “W.A.P.”

According to Variety, the 63rd Annual Grammy Awards found itself with an average of 8.8 million viewers on Sunday, which is a massive 53 percent drop compared to 2020’s Grammy awards.

For comparison, 2020’s Grammys brought in 18.7 million, and 2019’s had 19.9 million.

As usual, there are various reasons as to why the drop in viewership happened, but it’s pretty clear that most people are just over these celebrities patting themselves on the back while preaching to you about their beliefs from within their very protected and ideologically homogenous bubble.

Porn aside, this year’s Grammys also featured a tribute to Black Lives Matter (the riots were weirdly not a part of this tribute) and even a speech from former Women’s March Leader Tamika Mallory, on stage, demanded “justice, equity, policy” from President Joe Biden. I say “former” because Mallory was forced to cut ties from the Women’s March after her antisemitism and connection to hate preachers became too toxic for the brand to support.

In the end, it’s become clear that the Grammys have become an award show by and for the coastal elite, and this has resulted in a complete detachment from middle America. It’s become like watching the Capitol residents in The Hunger Games throw themselves a party and the main topic is always how they’re far more superior and pure than everyone tuning in. It doesn’t exactly make for good viewing.

Throw in the fact that the pornographic nature of some performances came off as heavy-handed and forced, and you’ve got a show that’s more worth ignoring than paying attention to, even by the standards of the age group to which the Grammys is supposed to appeal. As Variety reported, this year’s Grammys got a 2.1 rating in the key audience aged 18-41 demographic.

To be clear, it was still the most-watched show of the night, but a 53 percent dropoff isn’t anything to ignore.

The weirdest part of the entire affair is that no one is taking Ricky Gervais’s very solid advice of putting their politics and beliefs away. If they just did that and focused on the entertainment, then perhaps the freefall of ratings would stop.