It is going to be rather difficult in this young year to come up with a cinematic disaster in 2025 that can surpass the cringe-inducing film that is “Snow White.” What makes this particular failure so profound is the layers of mistakes cooked into this production, which we have covered fully. Yet Disney forged forward, intent on overcoming all those foibles and failing to do so.

Upon its release, I detailed how projections had been scaled down repeatedly and “Snow White” managed to come in below even those deflated predictions. Well, things have only become worse. First, even that early report had been off, as the $43 million box office take initially reported had been revised lower, to just $42.2 million for the debut. Now this weekend the totals came in, and what was predicted to be a second week atop the charts was even too hopeful. The film was bested by a lowbrow Jason Statham revenge pic, “A Working Man”.

Keeping in mind that “Snow White” is a major Disney release with no comparable competition, it drew only $14.3 million in its second week, plunging by 66 percent. That kind of drop-off is normally seen with successful massive blockbuster releases where the premiere is front-loaded, but to fall that much from a meager start is disastrous. After two weeks the movie has earned $67 million, a figure well below initial opening projections.

Just for added perspective, Statham’s action romp earned one million dollars more while appearing on nearly 1,000 fewer movie screens. This is a failure on an epic scale, and over at the movie site Deadline, they did a forensics study on the remaining prospects for the studio, and even with the most generous of expectations Disney is taking a massive hit.

So far the movie is only doing marginally better overseas, and Deadline’s Anthony D’Alessandro estimates in the end that this film will earn about $100 million domestically and around $125 million from international territories. Now Hollywood finances being the accounting nightmare that they always are, factoring the final tally for a studio is always a skeet shoot best guess. You need to start with the estimated cost of a film, with “Snow White” drawing estimates of around $250-270 million. Marketing costs are also guesswork and need to be rolled into the expense report, but all told Disney needs to see about a $600 million return before realizing a profit.

Then you have to work in the secondary and tertiary markets, so international streaming, cable, and television licensing rights are then projected, as well as any monetary benefits you might realize from licensed products and other outside promotions. D’Alessandro crunches these numbers and concludes that the film will end up losing approximately $115 million for the Disney Company.

And this seems particularly generous. The studio draws only 50 percent of the take from ticket sales, and from international theaters that dips to the 40-45 percent range. Also, much of the secondary market revenue will be truncated because the movie will be appearing on Disney-owned outlets, so those streaming and cable rights will be sold in-house. Plus the diminished interest currently in theaters is not likely to swell to an appreciable level in aftermarket viewing.

Honestly, a $200 million loss seems to be the basement level for this one, and it could take years to bring the figure down to that level. It really could have been easier and cost-effective to have pulled the plug on this one years ago and simply dumped any footage you had already shot onto Disney+ as a special “exclusive” feature and be done with it entirely.

But hey, what do I know?! I’m not a top-flight studio executive with all the industry savvy. Then again, I did not usher in a product that drained hundreds of millions from the studio accounts…

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