These days, everything’s political.
Even your pillow.
And as many of you know, amid a cacophony of companies taking prominent positions on the Left side of the aisle, one of the few conservative voices coming from the corporate world is that of Mike Lindell, CEO of MyPillow.
Mike’s no stranger to the ideological arena — he ran for Ilhan Omar’s congressional seat in 2019.
I will be going on @foxandfriends tomorrow morning at 6:20am CT to answer the question of whether I’m running for office in Minnesota and to make a big announcement! pic.twitter.com/0OQIUc2A6T
— Mike Lindell (@realMikeLindell) July 26, 2019
And he’s used to being targeted: In April — as we were knee-deep in the pandemic — he agreed to retool his factories in order to make medical masks.
That prompted a Court House News reporter to endeavor upon a dirt dig:
Help me investigate:
* Are you a consumer who sued MyPillow for false advertising?
* Do you know any info about the terms of its mask-making deals, with what parties?
* Are you a hospital happy about or concerned with the product?
Contact me. DM for secure contact info.
— Adam Klasfeld (@KlasfeldReports) April 1, 2020
Now Mike’s being muddied by the moves of stores no longer wanting to promote HisPillow.
As dished by The Daily Caller, major retailers are cutting his comfy headrest from their inventory.
Speaking to Right Side Broadcasting, he said he received calls this week from no less than Bed Bath & Beyond and Kohl’s informing him of the incision.
Also closing up shop on his cloudlike sleep support: online operator Wayfair and grocery chain HEB.
Here’s how he relayed the news to RSBN:
“I just got off the phone with Bed Bath & Beyond. They’re dropping MyPillow. Just got off the phone not five minutes ago. Kohl’s, all these different places.”
In these blacklisting times, Mike figures it comes down to fear:
“These guys don’t understand, they’re scared, like a Bed Bath & Beyond, they’re scared.”
But it sounds like the inventor’s hopeful for healing:
“They were good partners. In fact, I told them, ‘You guys come back anytime you want.’”
He suspects the bump’s due to an effort by the coincidentally-named Sleeping Giants — per the Caller, “a progressive activist group that specializes in pressuring corporations to stop advertising on conservative networks.”
Lindell has a different way of characterizin’ ’em: “the most evil people on the planet.”
Continuing:
“This is the evil Left. This is the evil crazy Left, deep state or whatever it is.”
All of this, of course, follows controversy over the 2020 election.
Mike was none too shy about sounding off:
BRING IT: My Pillow CEO Mike Lindell Dares Dominion Voting Systems to Sue Him.
https://t.co/sl7DRlZ9Bf— RedState (@RedState) January 19, 2021
CNN: A defamation law firm representing Dominion Voting Systems has sent a letter to MyPillow CEO Mike Lindell warning that legal action is "imminent" and formally demanding he stop making false claims about the company.
— Jake Tapper (@jaketapper) January 18, 2021
Dominion Voting Systems has sent more than 150 people cease-and-desist notices and warnings to preserve documents. https://t.co/XO8kerqkUa
— Kyle Griffin (@kylegriffin1) January 19, 2021
This is fun: My Pillow CEO Mike Lindell told Axios, "I want Dominion to put up their lawsuit because we have 100% evidence that China and other countries used their machines to steal the election." https://t.co/nRrn1d94j4
— Kyle Griffin (@kylegriffin1) January 19, 2021
Back to Sleeping Giants, on Tuesday, it tweeted success:
CONFIRMED: @BedBathBeyond has dropped MyPillow in light of the CEO, Mike Lindell, playing a part in the insurrection last week. https://t.co/3LJ8rnSPOO
— Sleeping Giants (@slpng_giants) January 19, 2021
ALSO CONFIRMED: We are “the most evil people in the world.”
— Sleeping Giants (@slpng_giants) January 19, 2021
One user thanked SG:
Thank you for dropping My Pillow @BedBathBeyond
— BK.🏳️🌈 (@SactoCaNative) January 19, 2021
Another looked toward Costco joining the pillow fight:
Where is Costco? I don’t see a twitter account to address it to them. I see this product at my local Costco.
— GB (@gopalbx) January 19, 2021
Nevertheless, it seems Mike’s still on the Trump Train.
From TDC:
Lindell was photographed outside the White House on Friday before meeting with Trump, The New York Times reported.
As businesses bury themselves further into politics — not unlike a head into a pillow — the war of commerce continues its merger with the battle between Blue and Red.
Will we see more stores dropping products based on partisanship?
I’d say you can bet on it.
Even though — to me, at least — enterprise and affairs of government make for strange bedfellows.
-ALEX
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