Trump Administration's Splashy Entrance to Liberal Heartland Bluesky Imitates Sherman's March to the Sea

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The Trump administration officially invaded enemy territory Friday with the White House and many cabinet agencies opening social media accounts on the liberal hellhole that is Bluesky. Bluesky is very similar to X and Truth Social in appearance and functionality. The difference is that expressing anything but the most left-wing of positions gets you booted. When Elon Musk took over Twitter and began gutting the liberal infrastructure, leftists fled to Bluesky so they could engage in uninterrupted onanism.

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The Leninist-Trotskyite discipline at Bluesky is so tightly enforced that sometimes leftists get banned for being insufficiently Marxist. Here, a senior writer for Politico was banned for apparently linking to a Politico article.

The safe space must’ve thought I was too dangerous.

“A Bluesky account you control,” read the unexpected message in my inbox the other day from the Bluesky Moderation Team, “has been detected by our systems as being spammy, fake, or inauthentic. … As a result, your account has been taken down. As a reminder, Bluesky requires that users not use Bluesky to do harm to others, including spamming, scamming, phishing or otherwise disrupting the Bluesky experience for other users. If you have any additional questions or wish to appeal this decision, please reply to this email.”

Friday, all of that changed. President Trump led the charge with a video titled "Daddy's Home."

Most probably aren't old enough to catch the reference, but the riff from Norman Greenbaum's monster 1969 hit, "Spirit in the Sky," that starts at 0:19 is classic trolling within a troll.

Homeland Security also contributed a video.

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In short order, the rest of the troops were aboard.

Yes, there was some trolling.

The natives were unhappy.

It remains to be seen whether Bluesky's management will allow the United States government to use its platform.

While funny, this is anything but trivial. Taking the administration's message into the enemy's heartland...ooops, why, yes, I did refer to the left as our enemies and not merely misguided fellow citizens...shows the White House thinks it is winning. Polling indicates the same number of Americans blame the White House as the Democrats for the shutdown. That is a major change, due in part to the White House's aggressive pushback against Democrat lines of attack. As I noted last week, during JD Vance's interview with ABC's George Stephanopoulos, not a single question was asked about the shutdown; see JD Vance Cooks George Stephanopoulos for Refusing to Talk About the Schumer Shutdown – RedState.

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Polling also shows most Americans are in favor of Trump's immigration crackdown, even if they might be queasy about the method. A supermajority is in favor of killing drug traffickers. Now that it is out of favor, no one supports DEI. Redistricting could very well gut the House Democrat caucus for a couple of generations. In short, we are at that place in battle where the other guy is about to throw down his rifle and decide he has urgent business elsewhere.

What you're seeing here is the social media equivalent of Sherman's March to the Sea. This is the administration cutting, burning, and looting a rhetorical path across the enemy's hinterlands; something the enemy had never anticipated.

Bluesky can either allow this to happen or it can ban the U.S. government and face the consequences.

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