All throughout this election season, one thing that was abundantly clear was that even in the face of hard facts and data contradicting their messaging, the Left never wavered and never blinked – they just kept doubling down. Polls indicating that voters cared far more about inflation, energy issues, supply shortages, crime, and education than abortion or climate change did nothing to change their tune. They stuck with their pet causes and narratives and, to some degree, it worked. At a minimum, it appears to have blunted the effects of the much-anticipated red wave.

It would be easy to throw up our hands and wonder why even bother with the political game anymore. But now isn’t the time to disengage. If anything, it’s time to do the exact opposite – take a page from the Left’s playbook and find a way to beat them at their own game. That doesn’t just mean “doubling down” and sticking to the same messaging. It means tripling – or quadrupling – down. The core principles aren’t negotiable, but the strategy is.

Yes, the Left has a heavy hold on the legacy media. Yes, they’ve fought tooth and nail to censor conservative ideas and voices. Too bad – we’re not shutting up and we’re not going away. We do have outlets like RedState (and all of the Townhall Media family) that have reach, something to say, and a critical role to play in ensuring that conservative values and principles are shared far and wide – and translated into sound governing policies that benefit Americans at the local, state, and federal levels.

We’ve let our readers know how vital our VIP membership program is to ensuring conservative views can be shared and won’t readily fall victim to Big Tech’s efforts at censorship. This past week, our VIP program turned three years old, and to celebrate VIPWEEK, we’ve brought a number of our VIP articles and content out from behind the paywall to let all of our readers see and enjoy the type of quality content membership provides access to – not to pat ourselves on the back, but to emphasize the importance of a strong, sustainable subscription program. This is one way – a critical way – we fight back and fight smart.

We’ve also offered an incredible discount for those who haven’t yet subscribed. Today (Monday) is officially our last day for this promotion. To enjoy access to exclusive VIP articles – ad-free – for the entire year, use promo code VIPWEEK and receive 45 percent off – our biggest discount ever. Become a VIP member today and join the fight to keep conservative voices loud and proud.