The Left Excels at Doubling Down - It's Time for Us to Go Them One Better

AP Photo/J. Scott Applewhite

All throughout this election season, one thing that was abundantly clear was that even in the face of hard facts and data contradicting their messaging, the Left never wavered and never blinked – they just kept doubling down. Polls indicating that voters cared far more about inflation, energy issues, supply shortages, crime, and education than abortion or climate change did nothing to change their tune. They stuck with their pet causes and narratives and, to some degree, it worked. At a minimum, it appears to have blunted the effects of the much-anticipated red wave.


It would be easy to throw up our hands and wonder why even bother with the political game anymore. But now isn’t the time to disengage. If anything, it’s time to do the exact opposite – take a page from the Left’s playbook and find a way to beat them at their own game. That doesn’t just mean “doubling down” and sticking to the same messaging. It means tripling – or quadrupling – down. The core principles aren’t negotiable, but the strategy is.

Yes, the Left has a heavy hold on the legacy media. Yes, they’ve fought tooth and nail to censor conservative ideas and voices. Too bad – we’re not shutting up and we’re not going away. We do have outlets like RedState (and all of the Townhall Media family) that have reach, something to say, and a critical role to play in ensuring that conservative values and principles are shared far and wide – and translated into sound governing policies that benefit Americans at the local, state, and federal levels.

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