Trumpskeptic™ or no, I have to hand it to the President — he does know branding. During the campaign (which seems like a decade ago now), we were treated to “Low Energy Jeb,” “Little Marco” and “Lyin’ Ted.”  And, of course, “Crooked Hillary.”

He’s continued this practice as President, referring to North Korea’s Kim Jong Un as “Rocket Man,” Chuck Schumer as “Cryin’ Chuck,” Elizabeth Warren as “Pocahontas,” (utterly stomping all over the actual humor behind “Fauxcahontas”), and more recently — much to the delight of even some who are not big Trump fans — “Sloppy Steve” Bannon.

Look, it’s utterly juvenile. But, in a weird way, it works.  Or works for him, anyway. Trump is unique. (One can hope.)

Anyway, he’s got a new one for someone who’s been a regular thorn in his side:

Even Crazy Jim Acosta of Fake News CNN agrees: “Trump World and WH sources dancing in end zone: Trump wins again…Schumer and Dems caved…gambled and lost.” Thank you for your honesty Jim!

— Donald J. Trump (@realDonaldTrump) January 23, 2018

That’s right — CNN’s Acosta has now earned himself a nickname.  “Crazy Jim” shouldn’t feel bad, though. He is in good company.  Other previously pronounced “Crazy” folk include Megyn Kelly and Bernie Sanders.

Dilly dilly, Donald.