Elon Dishes Details on Tucker Carlson Show Coming to Twitter

Photo by Evan Agostini/Invision/AP, File

In a Twitter video on Tuesday, Tucker Carlson announced that a new version of his show and “some other things too” would be coming and would air on Twitter. There are a lot of exciting possibilities for what Carlson might be able to do within the Twitter format.

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It also raised questions as to what Tucker’s status was with Fox News. As we had previously reported, he was involved in trying to get out of his contract with the cable network since they had a “parting of the ways” about two weeks ago and wouldn’t allow his show to run.

Carlson is also alleging that Fox has breached their contract with him which would invalidate the “non-compete clause” (that might prevent him from working with anyone else). Carlson’s attorneys allegedly accused Fox executives of making “material representations” to Carlson that were intentionally broken, constituting fraud, including promising not to leak his private communications to the media and not to use Carlson’s private messages “to take any adverse employment action against him.” So it sounds like Tucker is done fooling around with Fox and wants to be done with them already.

Now, Twitter head Elon Musk is talking about Tucker’s video and clarifying that there’s no greater deal signed with Tucker.

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On this platform, unlike the one-way street of broadcast, people are able to interact, critique and refute whatever is said.

And, of course, anything misleading will get @CommunityNotes.

I also want to be clear that we have not signed a deal of any kind whatsoever. Tucker is subject to the same rules & rewards of all content creators.

Rewards means subscriptions and advertising revenue share (coming soon), which is a function of how many people subscribe and the advertising views associated with the content.

I hope that many others, particularly from the left, also choose to be content creators on this platform.

I’m not sure exactly how much money that would mean compared to what Tucker was making at Fox (which was reportedly around $20 million), but subscriptions and revenue share could still be a ton of money. Whether there’s a formal “deal” signed or not, it could bring more people to Twitter who want to hear what Carlson has to say and that’s a benefit for Musk and Twitter. He’s also making a greater point about advertising what Twitter can offer content creators, and who could be a better example of that than Tucker? Meanwhile, Twitter can give Carlson potentially more freedom to say what he wants, which I think at this point is far more important than money to the star. Plus, no formal “deal” could mean he hasn’t “signed” with anyone else. It’s a win-win for them both, formal deal or not, and it says a lot about Musk that he’s in support of such freedom.

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The Tucker video released on Tuesday already has almost 38 million views, if that shows how much his content is worth.

This is a big sign of where things may be going — where legacy media is left behind while the real news is being dealt with on Twitter and independent media because it doesn’t have to comply with whatever the present “narrative” is. This could be a tremendous boon for America — for truth and free speech.

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