Burger King Brilliantly Trolls McDonald's by Responding to Their Customer Complaints; With a Twist

(AP Photo/Gene J. Puskar, File)
AP featured image
AP Photo/Gene J. Puskar, File

OK, I know what you’re thinking. Why is this political guy writing about McDonald’s and Burger King, smack dab in the middle of all of the “important” political news “breaking” every 10 seconds, right?


Precisely because of all of the above. As McDonald’s said in one of the most successful advertising campaigns of all time, you deserve a break today. So here we go — buckle your non-political seat belts.

The mostly-good-natured fast food burger war between Burger King and McDonald’s is legendary — marked mostly by the King dunking on the Clown.

Such is the case with Burger King’s latest marketing salvo fired across McDonald’s bow, as reported by Fox News.

Burger King Denmark has recently begun responding to customer complaints left on the McDonald’s Facebook page. Along with each humorous response is a voucher for a free Whopper. The campaign was created to highlight Burger King’s new promise to answer every customer complaint on its own Facebook page within 48 hours.

So hey, why not respond to McDonald’s complaints too, right?

Even better, Burger King Denmark last week scrolled back through more than 1,000 comments McDonald’s fans in Denmark had made stretching back days, weeks, months, and, in some cases, years — all of whom had not heard back from Mickey D’s.

In the video, below, one dissatisfied McDonald’s customer complains: “We waited two hours in McDrive!” Burger King then responds, “Well, everyone can have a slow day in fast food. Here’s a quick Whopper.”


Another unhappy customer wrote: “We only got one bun in our Big Mac!” BK’s response was perfect: “Big Mac convertible? How innovative. Here’s a two-bun Whopper.”

“Why do you call it the Big Mac when it’s not?” yet another person complained. “In their defense… nobody wants a ‘Small Mac,’” Burger King replied. “Here’s a regular Whopper.”

The Burger King Sweden and Denmark marketing director explained the campaign.

“Customer service is a big part of the entire guest experience and we haven’t been doing a good enough job in taking care of our guests online. When addressing this we realized there are even more burger fans out there that deserve a reply.

“We did what we can to help out, hoping some flame-grilled Whopper love can help make things better again.”

Speaking of McDonald’s, Donald Trump recently raised (TDS-riddled) eyebrows by joking that he just might owe his famous head of hair to eating Mickey D’s world-famous french fries.

Trump, who famously loves fast food, caused a bit of controversy in some (TDS-riddled) circles in January by welcoming the national champion Clemson Tigers football team to the White House with a feast consisting of McDonald’s, Burger King, Wendy’s, and Domino’s pizza, which left-wing rag Vox suggested “some people” might describe as “classless” and — wait for it — “racist.”


[T]his provides a  clear, if a bit insignificant, portrait of the ease at which Trump is capable of lying. […] For some, Trump’s comments, particularly when he speculated to reporters prior to the event that “I would think that’s their favorite food,” referring to chains like McDonald’s and Wendy’s, rang as classist or racist.

It’s not much of a leap to assume that Trump guessed that many Clemson Tigers are black or come from working-class backgrounds, and thus presumed they prefer cheap, fatty foods over anything the White House would typically serve for guests in the State Dining Room.

I’ll go out on a limb and guess Vox was among those “some people.”

Anyway, we all “deserve a break today,” America. With 2020 far from over and, in just 33 days, an election that is sure to rock us at least one more time — bigly — regardless of the outcome, yeah.


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