As has been remarked before, Trump judges’ people’s character and competence solely by how nice they are to him. If a person flatters him, they are great at their job. If a person criticizes or challenges him, they are terrible at their job and probably are soon to get fired. This is especially true of people in the media.

That’s why it’s not really surprising at all that Trump completed the circle he began yesterday with the hiring of Roger Ailes. Trump apparently decided he wasn’t surrounded by enough people who told him how great he was, so he added the co founder of the other news entity that has repeated his every fantasy as fact, Breitbart News.

Trump announced Wednesday that pollster Kellyanne Conway was promoted to campaign manager and Stephen Bannon, the co-founder of Breitbart News, was named campaign chief executive.

“I have known Steve and Kellyanne both for many years. They are extremely capable, highly qualified people who love to win and know how to win,” Trump said in a statement. “I am committed to doing whatever it takes to win this election, and ultimately become President because our country cannot afford four more years of the failed Obama-Clinton policies which have endangered our financial and physical security.”

If you’ve ever met Bannon before, you know what a desperate play this truly is. Either that or a signal that he knows he’s already lost and wants to reward people who helped him get this far.