Jack Daniel is known to many of us as a friend who helps us relax from time to time (or many times, for some of us). Now he is set to become the friend that helps you start the day and gives you that much-needed jolt in during the long afternoon hours. Don’t worry, we’re not talking about you becoming a tragic alcoholic.
Jack Daniel’s is making coffee. From their website:
Our unique blend of gourmet coffee is 100% Arabica, infused with authentic Jack Daniel’s® Tennessee Whiskey, and roasted medium to provide a full-bodied rich flavor. The distinct caramel and vanilla notes of Jack Daniel’s® Old No. 7 Tennessee Whiskey are evident in each sip.
World of Coffee operates using the same principles as Mr. Jack Daniel, “Everyday we make it, we’ll make it the best that we can.” We have been roast masters since 1984 and adhere to strict quality standards in the sourcing and production of the best tasting coffee. Just like Jack Daniel’s Whiskey, our coffee blend is crafted with pride using premium beans and proprietary roasting methods for a delicious brew with bold character and a smooth finish.
Every drop of Jack Daniel’s Tennessee Whiskey is made in Lynchburg, Tennessee at America’s oldest registered distillery. The folks there still use the same care and methods that Jack Daniel established back in 1866. This commitment to quality, along with the unique charcoal-mellowed flavor, has led to Jack Daniel’s fame around the world. A simple reminder that quality and responsibility never go out of style.
The pre-ground coffee is non-alcoholic and may be a sign that “small-batch, craft” coffees will soon be enjoying the same pop culture status as the craft beer market. The coffee comes in caffeinated (for the civilized among us) and decaffeinated (for commies and puppy abusers). It is available in the Lynchburg, TN store or online.