Megyn Kelly and many others blew up on the fashion house Versace after it decided to recruit trans-identifying male influencer Dylan Mulvaney to sell luxury dresses. Yes, really.

In a TikTok, Mulvaney is featured with the Versace logo as he holds up a black dress from the fashion brand, dancing around to Madonna’s “Material Girl.” The clip then cuts to a video of him wearing the mid-length gown, looking horrible in it, because he’s a guy and not a woman.

It comes after Mulvaney partnered with the brand, appearing at live events with them and promoting the company’s women’s line on social media.

“@Versace you are our new Bud Lite," Kelly, the host of the Sirius XM podcast, wrote alongside the clip she posted on X.

.@Versace you are our new Bud Lite. https://t.co/mFITOywqZ9

— Megyn Kelly (@megynkelly) May 10, 2025

She followed it up with a second post showing First Lady Melania Trump wearing the same black Versace gown, pointing out the obvious difference between the two images.

“Also, that is what this dress looks like on an actual woman,” she added. “Too bad Versace decided to partner with a fake one.”

Also that is what this dress looks like on an actual woman.

Too bad Versace decided to partner with a fake one.

— Megyn Kelly (@megynkelly) May 11, 2025

Another person wrote, “All I see is a man taking a job from a woman. Let me be the first to congratulate @Versace on solidifying their deep drop in sales...."

While a third person wrote, “Hi there @Versace. When you use MEN to show women’s clothing; It is a mockery of the female anatomy. It is a mockery of our intelligence. It is a mockery of women. Do better! We are out. Best regards. REAL women.”

For those who might’ve forgotten, this is the same Mulvaney involved in that disastrous Bud Light promotional deal in 2023 that collapsed the brand for a year, after Anheuser-Busch thought it would be a good idea to recruit him to help sell beers to Alpha males, as RedState reported. It took a year before the company started beating first-quarter sales estimates.

A former Bud Light executive, Anson Frericks, recently spoke to Fox News about the disastrous Mulvaney-Bud Light partnership:

The problem with the Bud Light-Dylan Mulvaney partnership was they just were not an authentic partnership at all,” Anson Frericks told Fox News Digital. “They were catering to a lot of those special interests.”

Frericks began his career at Anheuser-Busch in 2011 and was with the company for over a decade. He told Fox News Digital he realized he needed to leave when DEI was preventing the brand from making what should have been no-brainer business decisions, like partnering with veteran-owned Black Rifle Coffee.

“I joined a company that I thought was a great meritocracy, and then I saw the company really change, especially after 2020, 2021, when the DEI movement was really gaining steam,” Frericks said.

The list of companies that “go woke, and go broke” is long. There was Sports Illustrated, which decided for its annual swimsuit issue, it would use a trans-identifying male model on the cover, rather than gorgeous female models. In 2024, much of the staff was laid off.

Victoria’s Secret decided to get rid of female models with incredible physiques and instead focus on DEI (Diversity, Equity, and Inclusion) efforts. In response, it had to lay off management-level workers, RedState reported.

So, even with the other major brands' experiencing near-collapse status, we see Versace make a move like this, by hiring Mulvaney--once again proving companies still have learned nothing.