Last year, Chevy released a Christmas ad and it melted America’s heart. Joe Cunningham’s take on the car ad settled in at the top of RedState’s trending article for multiple days. That never happens. The Chevy ad depicted a man reminiscing about his deceased wife and her car. His daughter restores her mom’s car and her father’s memories of his wife are restored along with her Chevy. The reason it trended for so long?  It pulled on our heartstrings. All of us were moved by it. I felt good, and I felt good about Chevy.

Chevrolet‘s parent, GM, just released a Super Bowl Ad featuring the cast from the “Austin Powers” series. Canadian Mike Myers reprises his role as “Dr. Evil” for the ad. GM’s ad didn’t melt my heart. 

During this year’s Super Bowl, GM will lecture you, but they don’t want to seem scoldy; GM will use Dr. Evil, Scott Evil, Frau Farbissina, and #2 to convince you that buying a GM electric car will save the planet.

During last year’s Super Bowl, Bruce Springsteen appeared, quite literally, in the “middle of America” to sell Jeeps and sell a myth. Bruce told us that “we need the middle,” and we need to find common ground. The ad concluded with Bruce telling us that we can find our way “through the darkness, and there is hope on the road, up ahead.” That was a not-so-veiled response to the Biden’s win.

Buy a jeep and buy into Biden – let’s find common ground. Biden will take us to the middle. Not quite. That message didn’t go so well.

So, back to my pick for biggest eye-roll Super Bowl ad of 2022. I don’t “hate” it; I just don’t like being lectured to by Bruce Springsteen or Dr. Evil. GM’s ad is a silly environmental lecture disguised as a car ad. Dr. Evil and his henchmen (sorry henchpersons) are not yet ready to take over the world. Not yet. Let’s save the world first, they say. Dr. Evil has taken over GM, and now, he’s after the rest of the world. But, Dr. Evil’s dolt of a son Scott interrupts and says: Not so fast, dad.

“Climate Change is arguably the number one threat to the world right now”

#2 adds:

“Dr Evil, you are now the number-two threat to the world.”

Oh, come on, Jim, it’s just one ad. Calm down, hater. Oh, I’m calm. I just don’t need a lecture on climate change when I’m watching a football game. The people who commented on the YouTube channel might firebomb my home, however, since they loved it.

And GM is all-in on Dr, Evil as the spokesperson and pitch… person. Mike Myers, in costume, will convince every American to buy an EV from GM, I guess. Take a peek at GM’s homepage. It’s a giant ad for this Super Bowl ad.

On its front page, #2 (played by Rob Lowe) is telling the world about GM’s “social impact.”

“We are committed to becoming the most inclusive company in the world and won’t stop until we get there.”

Myers spoke to People Magazine and said:

“It’s a very, very positive message about saving the world. I was like, that’s a positive message for my three kids, so I’m in.”

Last year it was:  Drive a Jeep, save America.

This year: Drive a GM EV and save the planet.

Next year, save the universe?