This Election's Best Campaign Ad Isn't For A Candidate

Pedigree Dog Food has been running an ad campaign called #FeedTheGood that explores all the good that celebrates all the good that dogs bring into our lives. They made a commercial that is at once a clever advertisement and a brilliant social experiment.

They sent an actress into “enemy” political territory to see how crowds would react to her t-shirt supporting the opposite candidate. The twist: she had a “lost dog” on a leash and she was looking for the owner. The result was people being a lot more human to one another than we’ve seen recently.

You may have seen this already, but I only saw it for the first time today.

Pretty refreshing.