The owner of the oldest brewery in America is feeling the backlash after endorsing Trump.

On Monday, the Republican presidential nominee’s son Eric Trump visited Yuengling’s brewery in East Norwegian Township while campaigning in Pennsylvania, the Reading Eagle reported. Following the tour Yuengling’s fifth-generation owner Dick Yuengling Jr., voiced his support of the candidate.

“Our guys are behind your father,” Yuengling said. “We need him in there.”

Since then Yuengling drinkers have angrily taken to social media to disavow the beer.

The outrage machine is running on full throttle.

Thank you to Dick Yuengling for an amazing tour of the oldest brewery in the U.S! @Yuengling_Beer #PottsvillePA #MAGA pic.twitter.com/XrGVbbOiI3

— Eric Trump (@EricTrump) October 24, 2016

.@Yuengling_Beer I assure you, I will see to it that every gay bar in DC tosses your product and removes your lines.

— Dito Sevilla (@DitoDC) October 27, 2016

Goodbye regular @Yuengling_Beer supply. Hello regular @yardsbrew supply! #NeverTrump

— Ben Stango (@benstango) October 27, 2016

Way to go @Yuengling_Beer ! You just alienated me and tons of people who drank you. I will never drink you again. Peace🖕🏻

— Chris Fafalios (@chrisfafalios) October 27, 2016

Even elected politicians are making hay out of the endorsement.

.@BrianSimsPA Calls for @Yuengling_Beer Boycott in Philly's Gayborhood Over Brewer's Trump Support https://t.co/3v8ZklNWCq pic.twitter.com/CawFMWMcgy

— Towleroad (@tlrd) October 27, 2016

“Gayborhood?” Is that a thing adult human beings say now? If so, they shouldn’t do that anymore.

Wow. Times are kinda tough, odd that @BrianSimsPA would support a move that could hurt PA workers.

— Amy 🐘🦙 (@WaltzingMtilda) October 27, 2016

Faux outrage and political opportunism are harsh mistresses, but the pro-Trump contingent will likely make up for any lost sales.

https://twitter.com/Americooligan/status/791422393873031168

I am a Yuengling drinker. I like the beer and the great American success story behind it. As much as I dislike Trump, I don’t think I am to the point of boycotting the products of Trump endorsers. I suspect the outrage is mainly from Trump’s left wing detractors.

There are products and businesses that won’t spend money on because of political affiliations but I am generally opposed to organized boycotts. If you choose not to give someone your business because you oppose their politics, that’s your right, but if you’re going to do it just do it and shut up about it. If I had to boycott every product associated with a political cause I didn’t like, I would probably starve to death naked in the dark.

Let’s face it. Come Friday, January 20, 2017 the President of the United States will either be Hillary Clinton or Donald Trump.

This is no time for any of us to be placing limits on our alcoholic beverage choices.