Cadbury has introduced a new candy bar which they believe will promote diversity. The “Unity” bar (pictured below) contains four different types of chocolate. Cadbury describes this limited edition bar as “the first bar with dark, blended, milk and white, united in one bar.”
The new product was launched in India earlier this month to celebrate the country’s “Independence Day on August 15.” In their product announcement, Cadbury wrote: “This Independence Day, let’s celebrate a country that stands united in its diversity.”
The package shows people of various races holding hands in “unity.”
Cadbury appears to have laid an egg with this new offering; they have received both criticism and ridicule.
The company has been accused of trivializing racism. Some consumers were outraged and “criticized the firm for making light of a serious issue.”
Here are some of the reactions to Ad Age’s announcement for the new candy bar on Twitter:
Who was at the decision table when this was made?
Wow thank you for solving racism with this brave candy bar.
Racism has been solved.
A spokesperson from Cadbury’s advertising agency, Ogilvy, told Fox News: “India is a diverse country, with people of different castes, creed, languages, regions, religions…Everyone living together, but not always with love. Cadbury Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity.”
— Ad Age (@adage) August 29, 2019