Is It Over? Vast Majority of Corporations Have Seemingly Abandoned Pride Month Virtue Signaling

AP Photo/George Walker IV, File

In a fantastic turn of events, June 1 in the year of our lord, 2025, came and went without many major corporations bending the knee to the LGBT activist community, including a few you'd be very surprised by. 

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As popular social and political commentator Asmongold found, major businesses that once plastered their logos with the Pride flag the moment June 1 rolled around have kept their logos virtue-signal-free. 

These include 

-Microsoft

-IBM

-Xbox

-Target

-Starbucks

Those last three on the list are especially surprising. Target is one of those brands that's so loud about their participation in Pride that they once offered clothing for "trans kids" to help tuck themselves to appear more like a girl. 

As Asmongold notes, it's not fully over, but the "mass corporate support" for it appears to be. 

There are a few holdouts. While the children's show Sesame Street didn't change their logo, they did release a pride post featuring drawings of muppets holding hands in order to create the rainbow pride flag. 

The World Health Organization's Western Pacific account also released a Pride Month post. 

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Sports organizations, like the New York Yankees, released a Pride Month post as well, but like the rest of them, didn't change their logo. 

And, of course, the Satanic Temple decided to drop a Pride post as well. 

Disney has not posted anything to its social media accounts either, but I did take a glance at their Disney+ page and buried in the menu options is a Pride month offering that I had to scroll to get to. It would appear the House of Mouse is trying to keep up appearances while not being completely open about it. You almost have to know it's there and may only find it by stumbling across it. 

As I've been saying for some time now, major corporations don't actually care about the LGBT community. Their only real concern is how much money they're making and keeping investors happy. 

If tomorrow, the world suddenly announced in a singular voice that homosexuality is wrong and should be illegal, corporations would immediately join in on the chorus, proclaiming their opposition to the LGBT community and creating various outreach programs that push homosexuality out of communities. If the very next day the world said that homosexuality was in vogue, corporations would immediately reverse course and do the opposite. 

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This is all PR maneuvering. Virtue signaling with money so that they seem like they're with the modern times in hopes it attracts their favored demographics and, more importantly, pleases investors like BlackRock and Vanguard. What's more, they don't care if these campaigns are divisive and worsen the relationships between one group or another, so long as the money flows. 


Read: Corporate 'Care' Is Ripping Society Apart


As it stands, it seems corporations have learned that doing all of this is more trouble than it's worth, and are shrugging off a virtue signal that was once required by corporations in the modern era. 

A welcome change. 

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