As reported by Stephen Totilo of Game File, this turn from Take Two was seen in its 2025 10K annual report: 

Grand Theft Auto, NBA 2K and Borderlands publisher Take Two Interactive has deleted references to “diversity and inclusion” from its annual report to investors this year.

And a list of employment awards it boasts about each year no longer includes two accolades it was granted for its support of LGBTQ employees.

Those changes are among the most eyebrow-raising in Take Two’s voluminous 2025 10K annual report, which was filed to the Securities and Exchange Commission on Tuesday.

This shouldn't be surprising to anyone. It's become pretty clear that the majority of the American public is far from pleased with DEI, LGBT, and generalized woke nonsense, and many corporations are acting accordingly. Yet, there are people on the left who seem genuinely hurt and betrayed by the sudden turn from Take Two. 

As I've been saying for years, corporations don't care about social issues, no matter how much time and money they put into a campaign promoting them. At the end of the day, the only thing corporations really care about is making money, and the social issues they embrace and begin advocating about are really just a way to market themselves to a specific group they think will give them a lot of business for said advocacy. It's an investment, not actual care. 

Corporations love to tout their social accomplishments as well. They'll tell you they've given X amount of dollars, helped this or that community with projects, and even went to Congress to advocate for that thing you care about. 

Photo ops. Social proofs. Advertising fodder. The social issue might be a stop along the way, but it's not the final destination. That business does not, and will never, exist for the sole intention of helping with the cause célèbre. 

But I would go even further. I would say that a corporation getting involved with social issues is often a danger to society. Hear me out. 

Because making money is the ultimate end game and the social issue is just a tool to do it, corporations often go too far and end up doing more harm than good. 

Let's take Nike as an example. It has a very loyal customer base among two communities; the urban black community, and the affluent white community. Nike went all in and made Colin Kaepernick, popular for kneeling during the national anthem and obsessing over the victimhood of the black community, its face in 2018. The aim here wasn't to actually help with the social justice cause, it was to sell high-end merch to those two groups. The urban black youth would see it as a sign of solidarity, while the affluent whites would see it as an outward support of social justice and "being on the right side" of the issue. 

But in doing so, Nike created a ton of division between the people. When Nike was denounced for promoting what amounted to disrespect of the nation and labeling this country as one infected with racism against black people, the nation pushed back. That pushback caused even further division that, at one point, would help lead to the second iteration of BLM. 

Gillette's campaign against "toxic masculinity" spurred further fighting between the sexes, as the feminist message pushed by Gillette only caused men to rise up in defense. When feminists, helped by the media, pushed back on the ad, the gulf between the sexes only grew. The attempt to capture a younger audience by appealing to social justice sentiments backfired, especially since Gen Z males typically lean rightward. They also wanted to capture the hearts of women, who primarily do the shopping, but as it turns out, the women didn't much like their husbands and sons made out to be villains either.

Remember when the MLB moved the All-Star Game out of Georgia in 2021 in protest over the new voting laws? It ended up only dividing the country politically in a sport that brings people together, and ultimately hurt local businesses, including black-owned businesses. The funny part is, the MLB wasn't trying to please any specific voting groups, but the woke corporations who had bought into the DEI and ESG nonsense that was costing them money. 

But ultimately, none of these corporations did anything positive. They accomplished nothing but enraging a nation, either because one side disagreed or the other side fed off being told they had something to be enraged about. What makes it worse is that it was all done to make a buck.

Any corporation that tells you they "care" or want to stand up for "XYZ" is lying to you. As you can see, the vast majority of the companies that embrace these "principles" and causes quietly abandon them or, in the case of DEI, openly walk them back. Next month (June) is "pride month," and you're going to see many corporations pretend to care about LGBT people, only to go radio silent about them once July 1 hits. 

Corporations should do everyone a favor and stop pretending to care.