During Donald Trump's appearance on Joe Rogan's podcast, the media's deceitfulness was brought up. It's not something many people are surprised by anymore, but despite the fact that there's clearly an ongoing propaganda problem in the corporate media, it still has viewers. A lot of them.
As Rogan points out, most of these viewers are of the boomer generation.
Trump and Rogan GO OFF on the corrupt mainstream media spreading hoaxes such as the bloodbath hoax, the very fine people hoax, and the Russiagate hoax: pic.twitter.com/qZJcZsf8oM
— The Post Millennial (@TPostMillennial) October 26, 2024
Not that boomers as a generation can be blamed per se. They grew up in an age where corporate media was it and old habits die hard. Boomers head to the corporate media to get their news, as they've been doing for decades now. The issue is that when they were younger, the media was a different beast than it is today.
(RELATED: New Study Confirms What the Left Denies, Corporate Media Is Just Democrat Propaganda)
Enter the internet.
To our great fortune, the internet has evolved into a place where alternative news sources thrived and have become the mainstream media as well. This has truly disrupted the news media landscape, as now a kid in some basement in Utah can become just as big a draw for news as a multi-billion dollar apparatus in New York. A well-trusted independent journalist with his phone on X is worth far more than a multi-million dollar talking head on national television.
It's surreal when you think about it, but as younger generations come into the playing field, they gravitate more and more toward the internet for their news, they don't go to NBC, ABC, MSNBC, CNN, or any of the other big players.
But boomers still do.
Backing up Rogan's point, Pew Research Center shows that when it comes to boomers, 22 percent trust social media, while 61 percent trust national news and 78 percent trust local news. Meanwhile, in generations 30 and under, 52 percent trust information from social media, while 56 percent trust national news organizations.
Given, there is a huge partisan divide here. Even amongst boomers, 40 percent of Republicans trust national news outlets, while Democrat boomers sit at 78 percent.
Regardless, with each successive generation, a divide widens between the people and the corporate media.
If you're a part of that corporate system, this information should be raising serious alarm bells. What happens when the boomers die out? Gen X is still a pre-internet generation for the most part, but what happens when they go? You're left with Millennials, the generation who received the internet in their youth and are driving the informational car and have a rapidly developing prejudice against the corporate media at this point, Gen Z who was born into an established internet and don't know a world without it, and Gen Alpha, who will live in a world where independent forms of news are more popular and trusted by a larger degree that corporate news.
The internet has introduced a method of news consumption that the old corporate model just cannot keep up with. It's slow, prone to corruption, incredibly biased, and subject to the whims of other corporations and radical movements.
Meanwhile, independent journalists aren't beholden to typical corporate delivery styles. They can make it short form, long form, funny, serious, emotional, personal, detached and everything in between. They don't have to obey anyone if they don't want to, and don't necessarily worry about upsetting anyone in their boy's club. Not that groups of creators don't have their own in-club, but thanks to the various platforms and ever-evolving cultural landscape, these clubs don't last long or lose luster fast.
Once the boomers are gone, the relevancy of the corporate news media will take a massive hit, and with each new generation, it will reduce further and further.
If the corporate media wants to survive, it will have to evolve in how it conducts business, how it reports news, and what it allows in terms of ideological rigidity.
